Former Apple Engineer Recalls Steve Jobs' Great Displeasure with Multi-Button Mouse Concepts
Farag, who is the current owner of product development firm Sparkfactor Design, says that he was brought onboard to Apple in 1999 to design a successor to the original Apple USB "hockey puck" mouse, which shipped with the iMac G3 in 1998 and garnered heavy criticism for its small size, short cord, and tendency to rotate in a user's hand.
The designer said that Apple's design team had worked on five complete prototypes to show Jobs, complete with lines cut for buttons and different plastic parts. Farag noted that the team made a last-minute choice to work on one more prototype model, which resembled the Apple Desktop Bus Mouse II.
However, that last prototype was not finished as Jobs entered the room to look at the group of potential mice, which led to an encounter between the CEO and the design team:
“It looked like a grey blob,” Farag says. “We were going to put that model into a box so people wouldn’t see it.” However, when Jobs turned up things went awry.The unfinished model that Jobs designated as his choice eventually became the Apple Pro Mouse, and began shipping in 2000. Farag believed Apple was the first to create a mouse that used an LED for optical tracking in place of a rubber ball, as the team looked toward building a successor worthy of the Apple Pro Mouse. Once again, Apple's design team wanted to create a mouse with multiple buttons, as Farag recalled a meeting with Apple design chief Jony Ive in which multiple prototypes were being discussed.
“Steve looked at the lineup of potential forms and made straight for the unfinished one,” Farag says.
“That’s genius,” he said. “We don’t want to have any buttons.”
“That’s right, Steve,” someone else piped up. “No buttons at all.”
The meeting, it seemed, was over.
“[Afterwards], Bart Andre, Brian Huppi and I left the room and huddled outside with each other, [saying] ‘how are we going to do that?’” Farag recalls. “Because of that unfinished model we had to invent a way to make a mouse with no buttons.”
“Steve wasn’t invited to the meeting,” Farag recalls. “Not because he wasn’t allowed — he could go anywhere in the company — but just because it wasn’t something we were pitching to him yet.Farag notes that it was Jobs' persistence to create a mouse unlike anything on the market that helped Apple in the long run, and that the concept of built-in capacitive sensors to emulate the presence of multiple buttons eventually changed the former CEO's mind about multi-function mice.
...Suddenly Jobs happened to walk by, on his way back from another meeting. Seeing prototypes on the table, he stopped and came over.
“What morons have you working on this project?” he asked as he realized what he was looking at.
“There was just a total hush,” Farag recalls. “No one was going to fess up to being the moron in the room. Eventually I said, ‘Well, this was asked for by the marketing division. It’s a multi-button mouse. It’s been approved through Apple’s process channels, and so we’ve been working on it.”
Jobs stared at him.
“I’m Marketing,” he said. “It’s a marketing team of one. And we’re not doing that product.” With that, he turned and stalked off.
Apple then went on to produce the Mighty Mouse, which was the company's first mouse to ditch the one-button philosophy, and followed it up with the Magic Mouse, which features multi-touch gesture controls and is currently included with every new iMac.