Media event set for September 9, launch likely ~10 days later.
Apple TV Updated with Revamped Channel for Upcoming iTunes Festival at SXSW 2014
The channel showcases artists who will be performing at the festival such as Kendrick Lamar, Coldplay, and Keith Urban, complete with artist bios and concert showtimes. Direct iTunes links to artist albums are featured as well, along with full details on opening acts.
Apple also updated its iTunes Festival app for iOS last week, which introduced a new design and a revamped icon. Apple announced last month that it would be expanding its iTunes Festival to the U.S. for the first time, as five shows will be held from March 11-15 at the Moody Theater in Austin, Texas as a part of the film and music-focused SXSW event.