The program allows customers to trade-in an older iPhone at a retail store and immediately receive up to €215 ($296) in a gift card credit that can be used towards the purchase of a new iPhone. French retail store employees have been briefed on the program and have been told to inform customers of the recycling option when they buy a new phone. Trade-in details already listed on France's Apple Store website.
Apple's in-store iPhone recycling program debuted in the U.S. in August 2013 and was rolled out to the UK a few months later. Apple has a similar online trade-in program that requires customers to send in their old iPhone before receiving a credit. This mail-in program may offer greater value for a used iPhone, but the in-store program offers the convenience of a no-hassle credit that's immediately applied to the purchase of a new model.