New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Sold More Macs and iDevices Than All Windows PCs Sold in Holiday Quarter

Apple sold more iPhones, Macs, iPads and iPod Touch devices than the total number of computers sold by the entire Windows PC industry in the holiday quarter, according to research done by analyst Benedict Evans. According to the data, it's the first time that Apple has surpassed the PC market in hardware sales.

The company has long said that it believes the tablet market will eventually be larger than the PC market. If iPhones are considered, Apple's iOS ecosystem alone -- never mind its Mac sales -- is already very close to surpassing the PC market in unit sales, and perhaps even in dollar sales as well.

PC vs. Mac
Two years ago, we noted that Apple's hardware ecosystem -- the iPhone, iPad and Mac -- had a combined average selling price well above that of the PC market as a whole, and that statistic remains accurate to this day. For the just-ended holiday quarter, Apple saw an average hardware selling price of $584 across the iPhone, iPad, iPod, and Mac lines, according to MacRumors research.

For the third quarter of 2013, the most recent quarter with data available, the average Windows PC sold for just $544.30. This suggests that not only is Apple selling more devices than the entire Windows PC market, but it is making more revenue as well.

Top Rated Comments

(View all)

10 months ago
This is a really stupid article..

Let's compare the total sales of computers, phones, tablets and mp3 players by one company to the total of just computers sold by the rest of the industry.
Rating: 52 Votes
10 months ago
Seriously flawed comparison...
Rating: 41 Votes
10 months ago
Ooh, and the graph even looks like a minimalist city skyline with mountains in the background!

Rating: 28 Votes
10 months ago
A bit like comparing Apples and oranges...
Rating: 26 Votes
10 months ago

Seriously flawed comparison...


No kidding. How did this ever make a front-page story? Talk about reaching...
Rating: 20 Votes
10 months ago
is this even worth publishing?
Rating: 15 Votes
10 months ago
Must be a slow news day, or this is a new Macrumors low point. :rolleyes:
Rating: 13 Votes
10 months ago

Is it just me or there is something wrong with that graph?
It doesn't seem to reflect what the title of the post says.

UPDATE: Never mind, I figured it out. I was looking at the combined Windows phone and PCs, instead of just PCs.


If you include windows phone with windows pcs Microsoft still sold more units.
Rating: 12 Votes
10 months ago
Anyone who thinks iPhones and iPads aren't computers that are being used heavily for things that used to need an traditional-style computer is REALLY trying to cling to the past!
Rating: 12 Votes
10 months ago
What a stupid comparison. That's a bit like saying Hotpoint sold more washing machines, ovens, toasters, kettles dishwashers and fridge freezers combined than all other appliance companies sold toasters.

If some statsmonger wants to do comparisons then do them properly and don't slant it to prove whatever it is you want to prove.
Rating: 12 Votes

[ Read All Comments ]