Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Picks Up Numerous '.Camera' and '.Photography' Domain Names

ios7cameraLast week, we noted that Apple has registered several new ".guru" domains, part of an initial batch of new generic top-level domains (gTLDs) being launched over the coming weeks and months.

That rollout is continuing this week, and Apple has wasted no time securing a number of additional domains in the new .camera and .photography families. Among the new domains registered by Apple:

- aperture.camera and aperture.photography
- apple.camera and apple.photography
- facetime.camera and facetime.photography
- imovie.camera and imovie.photography
- iphoto.camera and iphoto.photography
- isight.camera and isight.photography
- photobooth.camera and photobooth.photography
- retina.camera and retina.photography

Other new gTLDs opening for registration this week include .equipment, .estate, .gallery, .graphics, and .lighting. While Apple has apparently placed blocks to prevent registration of its own trademarks under these new gTLDs, such as apple.estate and macbook.lighting, the company so far appears to have only pursued active registrations in the .camera and .photography families.

As with the new .guru domains registered by Apple last week, the company's new .camera and .photography domains are not yet active, and it is unclear whether Apple has plans to actively use them in the future.

Top Rated Comments

(View all)

8 months ago
can we just keep .com, these are getting weird now.
Rating: 15 Votes
8 months ago
:D Introducing NSA.camera! :D
Rating: 6 Votes
8 months ago

They say over half of small businesses and the vast majority of people don't have websites. We're simply trying to change that.


How about eliminating domain squatting? Then it wouldn't be so hard for small business owners to find a unique name within an existing TLD.
Rating: 6 Votes
8 months ago
Sorry but I rather go to apple.com then to apple.toaster

even macbook.apple is just weird.. too much to remember.

ICANN needs to prevent squatters or people who just buy domains to have them. After 12 months, or without records stating significant development and completion within 24 months, that the domain(s) will be removed from ownership and made available again.
Rating: 4 Votes
8 months ago
Speaking of Aperture...! please Apple, pretty please? With caramel apple sauce on top?
Rating: 3 Votes
8 months ago
Instead of wasting time on stuff like that, they should get on the raw processor of Aperture which absolutely sucks a**!

I was forced to switch to lightroom, because it just makes raws look soo much better, especially at high isos.
Rating: 3 Votes
8 months ago

can we just keep .com, these are getting weird now.


Still no weirder than .onion ;)
Rating: 2 Votes
8 months ago

I wish they did indeed take shooting and camera tech much more seriously. I sorely miss the following from iPhone cameras:

- Optical image stabilization (not the current electronic joke)
- stereo audio (or even with more channels - the Lumia 1520 uses 4 mikes for better audio source separation in the resulting stereo downmix; Apple could add quadro or 5(.1) recording)
- 1080p60 (let alone 120)
- 4K
- RAW support
- manual settings (even if "only" via third-party apps; currently, both Android and Windows Phone are far better in this dept)
- dual (PiP) shooting of both stills and video


Mumbo jumbo nobody cares about.
Rating: 2 Votes
8 months ago

can we just keep .com, these are getting weird now.


The only one that may have some value is .web

...the rest are just nonsense.
Rating: 2 Votes
8 months ago
In a major oversight, Apple forgot to register QuickTake.camera. Heads will roll over this blunder!

Rating: 2 Votes

[ Read All Comments ]