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iPhone and iPad Dominate Mobile Web Share Throughout Holidays

Apple's iPhone was the only smartphone to gain mobile web traffic share in North America during the holidays, according to a new report from analytics firm Chitika, suggesting that the iPhone 5s and the iPhone 5c were popular with consumers over the holiday season.

The iPhone saw a 1.8 percent jump in web traffic from the period between December 20 and December 29, while other smartphone manufacturers experienced no gains or a slight loss in traffic share. Overall, the iPhone has a 54.3 percent share of total mobile web traffic, far above its closest competitor Samsung, which has a 23.7 percent share.

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Despite its minor share loss, the iPad remains the most popular tablet, comprising 76.1 percent of all mobile web traffic in North America. Apple's closest competitor, Amazon, has a 9.4 percent share, while Microsoft and Samsung come in at 2.3 and 5.9 percent.

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Mobile web traffic usage numbers have changed little over the course of the last year, with iOS devices continuing to dominate Android devices. In a report from late 2012, Chitika noted that iOS had an overall usage share of 67 percent, while Android had a 33 percent share.

Apple's mobile web traffic dominance was also confirmed by a recent report from IBM, indicating the majority of online shopping from mobile devices during the Christmas holiday was done by iOS users rather than Android users. 23 percent of total online sales on Christmas in the U.S. were made from iOS devices, while just 4.6 percent were made from Android devices.

To gather its data, Chitika used its Chitika network ad impressions, analyzing data from millions of smartphone and tablet users in both the United States and Canada. An ad impression was measured each time an individual user loaded a page containing Chitika ad code, giving an impression of overall web usage rather than a measurement of unique users.

Top Rated Comments

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10 months ago

it is always amazing that although Android continues to lead in number of devices sold, the web traffic share is so skewed towards iOS. Good for Apple.


Have you ever done anything on an Android device? Most web browsers are a pain to use, with terrible zoom and laggy scrolling. I usually try to find a dedicated app for everything to avoid using the web browser.

iOS devices are a treat to use, so just "doing stuff" is in itself a reward.
Rating: 15 Votes
10 months ago
it is always amazing that although Android continues to lead in number of devices sold, the web traffic share is so skewed towards iOS. Good for Apple.
Rating: 13 Votes
10 months ago
People buy iPhones because they want a smartphone they'll use the hell out of.

SOME people buy Android as a top-end smartphone but many just get them because the phone on some cheap deal just happened to be Android.

With Tablets it's even worse: 'Wow, I got this Android tablet - it was so much cheaper than iPad!'. Five minutes later it's shoved in the junk drawer while people are using their iPads to death.
Rating: 12 Votes
10 months ago

What does this actually mean? More so, what significance does this have?


It means the vast majority of people messing around the internet with their mobile phones are doing so on Apple hardware.

And the significance? I guess it means if you're on an Android phone, you're not using the internet all that much. I have no idea why.
Rating: 8 Votes
10 months ago

Have you ever done anything on an Android device? Most web browsers are a pain to use, with terrible zoom and laggy scrolling. I usually try to find a dedicated app for everything to avoid using the web browser.

iOS devices are a treat to use, so just "doing stuff" is in itself a reward.



Oh yeah. You are 100% correct.

Oh wait - I find surfing on my Nexus 7 and GS4 (as well as my iOS devices) to all be the same "pleasurable" experience.

No idea what Android browsers you're using.. But chrome and firefox has always been great for me.
Rating: 6 Votes
10 months ago
Apparently Google's strategy of giving stuff away for free isn't working to increase their stranglehold on the Web.
Rating: 6 Votes
10 months ago

Have you ever done anything on an Android device? Most web browsers are a pain to use, with terrible zoom and laggy scrolling. I usually try to find a dedicated app for everything to avoid using the web browser.

iOS devices are a treat to use, so just "doing stuff" is in itself a reward.


Have you? Chrome on Android is about as flawless a mobile browser as you could ask for.

As to your last comment... wow.

----------

People buy iPhones because they want a smartphone they'll use the hell out of.

SOME people buy Android as a top-end smartphone but many just get them because the phone on some cheap deal just happened to be Android.

With Tablets it's even worse: 'Wow, I got this Android tablet - it was no much cheaper than iPad!'. Five minutes later it's shoved in the junk drawer while people are using their iPads to death.


Has anyone said this in reality or do we just regurgitate what we read on fan sites? Anyone I have ever known who has used a Nexus tablet device has been nothing but completely satisfied with it.
Rating: 6 Votes
10 months ago
Seeing the numbers are based on ad impressions, I wonder how much
of an impact the availability of ad blocking plugins (e.g Adblock Plus)
on Android devices running Chrome has on the numbers.
Rating: 6 Votes
10 months ago

One of my friends, the only one I know with an Android tablet, bought one and never seems to use it, but I don't know what happened. I know another friend who bought a Sony tablet and only used it once, but he doesn't really count since he did that with an Xbox 360 as well (neither game that came with it worked).


Oh I use my tablets far less than what I used to - in fact I sold my retina iPad - but it's not because of what the OP inferred as a usability issue (for either my Nexus OR iPad tablets).

Personally, I think that with a limited screen size the iPhone offers, using iPads seems more genuine because people want a larger screen. I stopped using my tablets because my Note 3 screen size is sufficient for most of what I do, so I don't need to use two devices.

But to just dismiss Android tablets as a collective whole as nothing but trash as the OP did is ignorant.
Rating: 4 Votes
10 months ago
Since all the Apple rumors dried up this entire site just turned into one big fanboy fest. The articles are geared to entice these responses. How about do something positive such as accessory and app reviews or tips and tricks for a change? How about help new people that actually came from Android instead of having people bash it all the time. When I had the iPhone 5s for a brief time I would have loved to know some of the better apps for iOS. I ended up going back to Android but I still love technology. In the long run I really don’t see the purpose of this article. It’s just a drop of water in a 5 gallon bucket. Next thing we’ll see is an article telling us that Apple users played Angry Birds more than their Android counterparts. Or people use Safari more than Google Chrome. Is it really that important?
Rating: 4 Votes

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