Now TV's 'Sky Sports' Channel Comes to Apple TV in UK

Apple TV users in the United Kingdom gained a new channel today with the addition of Now TV's "Sky Sports", notes Pocket-lint. The channel allows users to purchase £9.99 day passes providing access to six different Sky Sports channels.

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If there is a particular sporting event you want to watch, you can purchase a Sky Sports Now TV Day Pass through the app which will unlock all six Sky Sports channels for 24 hours. A Day Pass costs £9.99 and although that might seem hefty in comparison to a monthly Sky Sports subscription through Sky, Virgin Media or other TV services, it's great for those who don't want a regular contract and really only want to watch a Formula One race or cricket test match, for example.
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Apple has been making regular updates to its Apple TV content offerings over the last six months, and just last week added support for ABC, Bloomberg, Crackle, and KORTV in the United States, with several of the channels available in other countries as well.

(Thanks for the photos, Henry!)

Related roundup: Apple TV

Top Rated Comments

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Posted: 11 months ago
Where the heck is iPlayer, give us something useful dangit!
Rating: 12 Votes
Posted: 11 months ago
Bring this to the US so I can finally stop pirating F1 races. I'd gladly pay $10/race versus $120/month for cable. Heck, just bring Sky Sports F1 to the US and get rid of NBCSN.
Rating: 5 Votes
Posted: 11 months ago
Is there really someone out there who would pay that much to watch darts?

I'm sure there's something good on the other 5 channels.
Rating: 3 Votes
Posted: 11 months ago
This is massive news.

The price is hefty, though.

I'd rather pay £3-5 to be able to just watch the football for a few hours. That's the price of a pint.
Rating: 3 Votes
Posted: 11 months ago
I am so tired of all these subscription-based channels and this one honestly takes the cake for being the most retarded. Who is really going to pay 10 pounds a day to watch some sports that you can watch for free in pubs? Honestly, we need to boycott and put out of business all these services that charge us. In this day and age people want **** for free, especially since we have 59 minutes of ads for ever 1 hour show.
Rating: 1 Votes
Posted: 11 months ago

The day pass is seriously overpriced. It would be much better if they added the Sky Sports Monthly Ticket. It does the same but provides a full month's Sky Sports access over the internet for £35/month (with no contract) rather than £10/day with the Now TV version.

Agree with all the other comments about adding the UK catchup channels. Apple simply does not understand the UK online TV market at all. The only online channels most people watch here are the catchup channels like BBC iPlayer, ITV Player, 4OD and Demand 5. Until they add those channels the Apple TV is a dead duck in the UK. All of the other streaming TV boxes you can buy here have some or all of these services so there's no reason for Apple to be the odd one out.


£35 for a month isn't a great deal if you only want to watch 1 boxing match. £10 per day isn't a great deal if you want to watch a Test Match. They are all options, but generally the more you buy the cheaper the day rate is going to be.
Rating: 1 Votes
Posted: 11 months ago

I am so tired of all these subscription-based channels and this one honestly takes the cake for being the most retarded. Who is really going to pay 10 pounds a day to watch some sports that you can watch for free in pubs? Honestly, we need to boycott and put out of business all these services that charge us. In this day and age people want **** for free, especially since we have 59 minutes of ads for ever 1 hour show.

So when you go to the pub to watch football, you don't buy a pint?

I could see this being useful for the occasional football match —*£10, plus another £15 for a case of beer, and that's you and mates sorted for £25 all in.

But as with anything, ultimately the answer is for you to not take things personally by getting agitated by these things. If you don't feel as though it's a good deal, or you don't want it, then don't give them any money. There's really no need to go on about inciting a boycott, which you will anyway never do —*if this offer at this price point appeals to enough people, then they'll turn a profit; if not then the product will die.
Rating: 1 Votes
Posted: 11 months ago


I basically only want to watch Liverpool matches and some of the other big ones (Man City v Arsenal for example). I used to have Sky Sports on my iPhone, actually.

I don't want 6 channels or 24 hours of other filler. But I appreciate that there are rights to consider.


I think, in a bid to extract ever more money out of people, Premiership football and sports rights as a whole will go the way of NFL in the USA.

With NFL 'Rewind' (and Gamepass outside of the USA) It's possible to buy a package to 'Follow your team', and get all the games involving one team. You can also pay more to view other games.

I forsee packages available for all the teams regularly in the top half of the english premiership; with certain big games as ppv only if they're not in 'your' package.

Similar packages could be offered for other sports. I watch a fair bit of rugby but casually 'support' Harlequins. If things became pricy, I'd probably opt to just watch their games, so I'd follow them through their journey over a season.

as for F1 - expect the British GP to be free to view; with other races part of a package.

The days of 'channels' for multiple sports are nearly over. 'Sky Sports F1' is the start of this.
Rating: 1 Votes
Posted: 11 months ago
I like all the apps but being in the UK doesn't allow me to use the American apps etc.

I've used the you tube tutorial for changing DNS and using the american netflix which is great but the DNS setting doesn't trick the ABC and other apps into thinking I'm in America for some reason?

is there another way to use the american apps? unfortunately you can't set up a VPN on the apple tv.
Rating: 1 Votes
Posted: 11 months ago
I detest Sky and will never give them another penny for the remainder of my time on earth.

Absolutely screwed us when we were having an installation done. Disgraceful company.
Rating: 1 Votes

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