Next-generation iPhones likely to focus on internal improvements.
New Magazine Advertisement For iPhone 5s Appears, Highlights Camera and True Tone Flash
A better photographer, built in.The ad in our image depicts AT&T branding, but Apple's ads for iPhone have traditionally rotated between carriers, likely part of a co-marketing agreement between Apple and the carriers.
Instead of teaching people to take better photos, why not teach the camera? The new iSight camera's software makes dozens of smart decisions every time you click--from True Tone flash that analyzes and adapts to your lighting, to burst mode which takes multiple pictures and suggests the best ones.
The new iSight camera. Only in iPhone 5s.
After the launch of Apple's new iPhones, the 5c received most of the advertising, likely because of the iPhone 5s' limited stock levels initially. Apple's advertising for the iPhone 5s has been gearing up over the past two weeks with new print and TV spots. The print ads do note that the phone has "limited availability".