Apple Releases First iPhone 5s Television Ad
Apple premiered a new ad called "Metal Mastered" during NFL games this afternoon, showcasing the new gold iPhone 5s. The ad, which features the song "Ooh La La" by Goldfrapp [iTunes] and no dialogue, depicts golden liquid metal morphing into the iPhone 5s.
Earlier this week, Apple launched the first magazine ads for the iPhone 5s, also featuring the gold model.
The new ad is very similar to the Plastic Perfected spot for the iPhone 5c that
debuted in September.
Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The new television spot, in fact, includes a "subject to availability" disclaimer at the end.
Popular Stories
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...
Top Rated Comments
Apple is clearly moving to fashion as the primary driver of sales and that's not a bad thing at all. Apple doesn't particularly want to appeal to techies for these kind of products. Techies are opinionated, not very brand loyal and they don't see the value of fashion in selling a phone in the same way the rest of the public do. I think hiring all of these high-fashion execs is a really genius move by Cook. Particularly when you're a CEO considering the long term viability of the company, as it becomes more and more difficult to compete on specs to keep the other market happy.
Usually, I'd suggest really 'showing' the phone and how it actually works more than glitzy stuff like this, but everybody knows how to use an iPhone now, even with iOS 7.
A part of me prefers the casual nature of the 5c ads, but I see what they're doing here. They're making the 5s a luxury product, which is interesting.
My introduction to Ooh La La was this commercial.
//www.youtube.com/watch?v=6j4Ay3YoHaw (//www.youtube.com/watch?v=6j4Ay3YoHaw)