Next-generation iPhones likely to focus on internal improvements.
Apple Releases First iPhone 5s Television Ad
Earlier this week, Apple launched the first magazine ads for the iPhone 5s, also featuring the gold model.
The new ad is very similar to the Plastic Perfected spot for the iPhone 5c that debuted in September.
Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The new television spot, in fact, includes a "subject to availability" disclaimer at the end.