Apple's annual developer conference in San Francisco.
Apple Releases New iPhone 5c 'Plastic Perfected' Ad
The ad is similar to earlier iPhone 5c marketing materials, including a video for the iPhone 5c that debuted during the company's September 10 iPhone event, which also had a heavy focus on the materials and construction of the phone.
Apple's iPhone 5c became available for pre-orders last Friday, and as of today, several carrier-specific models of the device are still in stock, though several unlocked models of the device are now experiencing slight shortages with an expected delivery date of September 25.
The iPhone 5c can currently be pre-ordered from Apple's website and is priced at $99 for the 16GB version and $199 for the 32GB version with a two-year carrier contract. The device, along with the iPhone 5s, will be available in stores on Friday, September 20.