Vintage Video of Movie Critics Siskel and Ebert Reviewing Apple Commercials Surfaces Online
The video appears to have been recorded at a special Apple event in 1986, as indicated by the Apple podium that Siskel stands behind. The two famous critics use the format of their then-popular film review show "Siskel & Ebert At The Movies", minus the "Thumbs Up, Thumbs Down" rating system, to critique some of Apple's mid-80s commercials.
Siskel was particularly impressed with the ads, noting that while he usually only likes one out of every three films he sees, he liked all five of the Apple commercials.
"And in sum, this is one of the more impressive series of commercials I've seen and I've seen a lot. Especially, I think, it's an impressive series if you run just the ones that we've picked. In fact, they're so good they're almost good enough to make me, a movie critic, want to watch prime time TV in order to see them again. Almost."Additional vintage ads, including the ones Siskel and Ebert reviewed, can be found on EveryAppleAds' YouTube channel.