Users More Likely to Share Web Content From iPhone Versus Other Devices

Tuesday July 23, 2013 10:32 PM PDT by Richard Padilla
Social media marketing company ShareThis gave the iPhone the distinction of "Most Social Device" today after finding that users were more likely to share web content on their iPhone than on any other device. The study, which was published today on the company's blog, also examined other factors like the type of web content being shared.

sharethis_iphone_usage_study
ShareThis found that the iPhone is three times more popular than the desktop for sharing content and 1.5 times more popular than other mobile devices like tablets. Facebook accounted for 60% of sharing on the iPhone and was followed in popularity by Twitter and Pinterest.
How are people engaged with social channels on iPhone during the day? We see that Facebook is the most dominate social channel, with consistently high usage throughout the day. The other highly represented social channels are Twitter and Pinterest.
Earlier today, Apple announced its quarterly earnings results, reporting that it sold a record 31.2 million iPhones during the third fiscal quarter, up from 26 million last year.

Related roundup: iPhone 6

Top Rated Comments

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Posted: 18 months ago

I'm actually a little surprised about this considering how many Android devices are supposedly in the wild.


Total BS report.

It doesn't see all the NFC phone bumping in the world or swapping of SD cards.
Rating: 5 Votes
Posted: 18 months ago
Not fair to Android. It would have a higher percentage if FTP transfers were included. (No, I'm not being serious.)
Rating: 2 Votes
Posted: 18 months ago
Not surprising at all. I love sharing photos with my iPhone simply because it's easy and does it well. Congrats Apple.
Rating: 2 Votes
Posted: 18 months ago
This thread is so far filled to the brim of people who don't understand sarcasm. It's pretty amazing.
Rating: 2 Votes
Posted: 18 months ago
Probably because the rest of the phone universe has full Bluetooth and file support. No need to use the web.
Rating: 1 Votes
Posted: 18 months ago

Can't tell if serious or if I should LOL.


I think it's safe to LOL.
Rating: 1 Votes
Posted: 18 months ago

I'm actually a little surprised about this considering how many Android devices are supposedly in the wild.


Supposedly being the keyword. Most android phones sold are being used as feature phones. Then again it could also be because Google gives its users choice and they're choosing not to use their phones.
Rating: 1 Votes
Posted: 18 months ago

No, android users just don't know how to use their phones.

jk


the wait at the Genius Bar nowadays seems to indicate the same for iOS users

NEWSFLASH: lots of people are bad with technology
Rating: 1 Votes
Posted: 18 months ago
so iOS users like more attention? makes sense


jk
Rating: 1 Votes
Posted: 18 months ago

Probably because the rest of the phone universe has full Bluetooth and file support. No need to use the web.


Is this sarcasm? Or have you figured out a way to share to Facebook and Twitter with Bluetooth and your Root Explorer app (without using the web)?
Rating: 1 Votes

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