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Jonathan Ive Inspires Child Designers, Receives BBC's Gold Blue Peter Badge Amid Apple's Aluminum Milling Machines

Apple design chief Jonathan Ive has been awarded a gold badge by the BBC children's show Blue Peter, a show the British-born designer watched as a child and which encourages children to make things from ordinary household objects. Blue Peter is the world's longest-running children's television show, having been on the air for over 50 years.

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The show said that Ive was an "inspiration to children around the world". Blue Peter awards the badges to those it considers have encouraged and inspired children to develop their talents, with the gold badge awarded to Ive marking exceptional achievement.

The interview clip accompanying the BBC's article represents a rare public appearance by Ive, and it takes place in an Apple facility surrounded by equipment including a CNC machine for milling aluminum. Ive will also be featured in the half-hour Blue Peter episode airing tomorrow on CBBC.








Ive said that he had loved watching the show as a child, and described receiving the award as 'absolutely incredible'. He referenced the way the show encouraged children to make things from objects as ordinary as detergent bottles.
I loved the way there was just products that you thought were no longer useful, but reusing them. It was fantastic.
Ive in turn presented the show with a Blue Peter badge milled from a single block of aluminum, the approach famously used for the MacBook Pro.

Top Rated Comments

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21 months ago
Wow,

Just so you non-English know, getting this award is up there with getting an Oscar.



*cough*
Rating: 36 Votes
21 months ago
a GOLD Blue Peter Badge ! Those are rarer than hen's teeth over here in the UK. To put this great honour into context, there are more people with knighthoods than Gold Blue Peter Badges ;)
Rating: 30 Votes
21 months ago
Here's one I made earlier.
Rating: 25 Votes
21 months ago
Jony smiling is so cool. :D

Gotta say, I'm pretty inspired by Jony Ive too.
Rating: 22 Votes
21 months ago
"...and in next week's show, we'll be showing you how you can make your very own iPhone from an empty Fairy Liquid bottle, two toilet roll centres, a tube of glue, and some sticky-back plastic...."
Rating: 13 Votes
21 months ago
Say it with me...

ALOOMINIUM
Rating: 13 Votes
21 months ago
Finally, he smiles. :D
Rating: 12 Votes
21 months ago

Say it with me...

ALOOMINIUM


Hey, you get an award in the UK, you pronounce it the same way that the UK (and the rest of the world) say it....
Rating: 8 Votes
21 months ago

That's fantastic. What I hope the students learn that Jonny has not:

1. A computer shouldn't cut your hand open for the sake of brilliant design.

2. Repairability is part of great design.


Just curious what product Apple is unable to repair for someone if needed?
Rating: 8 Votes
21 months ago

say it with me...

Aloominium


aluminium. :d
Rating: 8 Votes

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