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Apple and Amazon Ordered to Enter Settlement Talks Over 'App Store' Trademark Issue

Earlier this month, a court threw out Apple's false advertising claim against Amazon in the dispute over the "App Store" trademark, leaving unaddressed the question of trademark infringement. The two companies have been battling over the issue for nearly two years, with Apple claiming that Amazon's use of the "Appstore" name to describe its marketplace for Android apps infringes upon Apple's App Store name and causes confusion with consumers.


Bloomberg now reports that the two sides have been order to enter settlement talks over the alleged infringement in an attempt to resolve the dispute before it heads to trial later this year.
U.S. Magistrate Judge Elizabeth Laporte in San Francisco directed the companies to confer on March 21 and to bring their lead attorneys and people who have full authority to negotiate and settle the case, according to a court filing today. A trial is scheduled for August.

Apple is seeking a court order to block Amazon from using the term Appstore in its service to sell software for devices running Google Inc.’s Android operating system. Apple alleges the online retailer infringes its trademark and violates unfair competition laws.
Amazon has argued that the term "app store" is a generic one and that Apple should not have been preliminarily awarded a trademark on the name back in 2010. Apple originally filed for the trademark in 2008, but once the U.S. Patent & Trademark Office tentatively approved the application and published it for opposition in early 2010, Microsoft filed an objection, also arguing that the term was generic.

The trademark approval has remained in limbo, as Microsoft and Apple have agreed to postpone further debate in the process until the case between Apple and Amazon is resolved.

Top Rated Comments

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25 months ago
Sorry, but yes, "App Store" is generic. You can't trademark it.

I don't think anyone gets confused, they know you go to the app store to get apps regardless of what device it is on.
Rating: 26 Votes
25 months ago
I disagree the term 'appstore' is not generic at all.

It was almost never been used before apple decided to call it's programs for it's phones apps. There were many software stores online and many didn't shorten applications to apps at all! I mean come on just because it's simple doesn't mean there aren't other names, every other company has thought of something original to call their outlets with no issues.

I mean they could have called it appshop, softstore or any number of variations on a theme. Amazon are guilty of copying, now whether that is illegal is a whole different debate and that is presumably what the court wants answered. I think it's fine for amazon to call their store whatever they want but they have to admit they are copying to get customers in the door. Sadly for amazon their name is not synonymous with quality and I think apple feels they are misleading the public into believing they will get an apple like experience.

I also have to say apples app stores are still lacking after an initial revelation the usability hasn't improved and needs a massive rethink.
Rating: 19 Votes
25 months ago
Anybody else find it funny that Amazon is using the "generic" argument when it defended it's "one click shopping" patent so aggressively?

I understand each issue needs to be separate... but seeing that Apple still pays Amazon for the use of the most ridiculous of ridiculous patents... I suggest the same arrangement here. Amazon pays Apple for every purchase through the "appstore."
Rating: 15 Votes
25 months ago

While both companies may have been using both terms. Clearly Microsoft used the word Program more and possibly had a preference for it.


In the Microsoft world, "Applications" were known as, "Programs". Apple has always called its, "programs", Applications.


You seem very knowledgeable and intelligent. Can you do me a favor ? I'm illeterate and have some homework that needs doing. Can you tell me how many times the word "Application" shows up on this picture vs how many times the word "Program" does ?

Thumb resize.

It would be very appreciated if you could, simply click the image to zoom in.

:rolleyes:

And can you guys even explain how any of that is relevant to the descriptive "App Store" trademark Apple is trying to acquire and defend ?
Rating: 13 Votes
25 months ago
Seems to me this is like Publix and Winn-Dixie arguing over who is allowed to use the title "grocery store".
Rating: 11 Votes
25 months ago

In the Microsoft world, "Applications" were known as, "Programs". Apple has always called its, "programs", Applications.

Apple truncated the word, applications, to, App. Then called their new, smaller (file size) applications for iPhone, Apps. Then filed for trademark status of that name, in The App Store.

Microsoft would, theoretically, call their program/s, Prog/s. And hence, The Prog Store. Doesn't sound quite that nice rolling off the tongue, but it would make sense.

Amazon couldn't come up with their own nifty name, so they just "borrowed" Apple's name for their store. Maybe Amazon should have called their store, The DroidApp Store, Drapp Store, Roid Store, The Amazon Store for Little Programs to Run on Android Platform Phones Store.

Just my early morning thoughts. No legal eagle here.


First of all, this little myth you are repeating has been circulated for a while now and its just not true. There are various examples of BOTH companies using BOTH terms throughout the past 30 years.

Second, neither company invented these words. They have been around hundreds of years and are just now being used in terms of computers.

Third, you can't trademark an abbreviation.

Get real
Rating: 11 Votes
25 months ago
I am not sure if it's blind devotion or blissful ignorance that causes apple users to believe Apple was the first company to use the term "AppStore".
Rating: 10 Votes
25 months ago

I disagree the term 'appstore' is not generic at all.

It was almost never been used before apple decided to call it's programs for it's phones apps. There were many software stores online and many didn't shorten applications to apps at all! I mean come on just because it's simple doesn't mean there aren't other names, every other company has thought of something original to call their outlets with no issues.

I mean they could have called it appshop, softstore or any number of variations on a theme. Amazon are guilty of copying, now whether that is illegal is a whole different debate and that is presumably what the court wants answered. I think it's fine for amazon to call their store whatever they want but they have to admit they are copying to get customers in the door. Sadly for amazon their name is not synonymous with quality and I think apple feels they are misleading the public into believing they will get an apple like experience.

I also have to say apples app stores are still lacking after an initial revelation the usability hasn't improved and needs a massive rethink.


Well you're wrong on several points. See other thread...
Rating: 10 Votes
25 months ago
In the Microsoft world, "Applications" were known as, "Programs". Apple has always called its, "programs", Applications.

Apple truncated the word, applications, to, App. Then called their new, smaller (file size) applications for iPhone, Apps. Then filed for trademark status of that name, in The App Store.

Microsoft would, theoretically, call their program/s, Prog/s. And hence, The Prog Store. Doesn't sound quite that nice rolling off the tongue, but it would make sense.

Amazon couldn't come up with their own nifty name, so they just "borrowed" Apple's name for their store. Maybe Amazon should have called their store, The DroidApp Store, Drapp Store, Roid Store, The Amazon Store for Little Programs to Run on Android Platform Phones Store.

Just my early morning thoughts. No legal eagle here.
Rating: 9 Votes
25 months ago

I disagree the term 'appstore' is not generic at all.

It was almost never been used before apple decided to call it's programs for it's phones apps. There were many software stores online and many didn't shorten applications to apps at all! I mean come on just because it's simple doesn't mean there aren't other names, every other company has thought of something original to call their outlets with no issues.

I mean they could have called it appshop, softstore or any number of variations on a theme. Amazon are guilty of copying, now whether that is illegal is a whole different debate and that is presumably what the court wants answered. I think it's fine for amazon to call their store whatever they want but they have to admit they are copying to get customers in the door. Sadly for amazon their name is not synonymous with quality and I think apple feels they are misleading the public into believing they will get an apple like experience.

I also have to say apples app stores are still lacking after an initial revelation the usability hasn't improved and needs a massive rethink.


What's at question is the term 'app' used as a contraction of application. While this was rarely used in the media before Apple called their phone applications 'apps' it was used extensively in the software development community before this. One notable use of the term was by bill gates years ago when referring to popular applications as killer apps. This at least shows that the term was in use long before Apple filed the trade mark.
Rating: 7 Votes

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