Apple Begins Running iPad Mini 'Piano' TV Ad
With the launch of the iPad mini today, Apple has started running a
new television ad for the device that it showed off during the
media event last week.
The ad -- entitled 'Piano' -- doesn't have any voiceover; instead, it shows GarageBand running on the full-size iPad playing one hand of the two-hand duet from 'Heart and Soul'. The song is an easy-to-learn piece popular with beginner pianists. Moments later, the iPad mini appears, playing the second part of the duet.
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Top Rated Comments
Love it!!!
Im not sure you understand the point of the ad... It is to show the iPad mini doing the same thing as the iPad and do it in a very cute way. I think it is phenomenal.
Tell that to Coke.
That's clearly a lady who DOES know what an iPad is. (But not an iMac.)
Way to disprove your own point by showing that even the world's most ignorant woman still knows what an iPad is.
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The last time I watched a Coke ad they showed people drinking it in a park.
I got really confused. Can I drink Coke in a restaurant? Can I drink it with tacos? Or what about hamburgers?
The confusion I suffered from that has caused me to swear off all sodas. Because, really, who can tell how to use them with such un-specific ads!
Everyone is missing the point. Everybody knows what an iPad is and does, not everyone knows there's now a mini version.
The ad is designed to tell the 99% of the population that don't read tech news that the iPad mini exists. That's it, and it does it well.