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Facebook's Team of Former Apple Engineers Focused on Improving iOS App

Last month, The New York Times reported that Facebook has been working on a major overhaul of its iOS app, seeking to improve performance by transitioning from the current HTML5-based app to a native Objective-C one. At the time, Facebook was said to be releasing the app the following month.


Facebook's current iPhone app

Bloomberg now follows up with a more extensive report looking at Facebook's mobile efforts, which reportedly include work with HTC on a Facebook smartphone targeted for mid-2013. That effort has been previously disclosed, with the company reportedly having hired former Apple engineers to drive the project.

Today's report indicates that this team of former Apple engineers has actually been focused primarily on the iOS app rebuild, although the company's timeline appears to be a bit longer than suggested last month.
This team from Apple has been primarily focused on rebuilding Facebook’s iPhone application, which has been criticized by users for being slow. An initial release could be announced within a couple of months, with another broader overhaul of the iPhone app coming next near, one person said.
Facebook's team of former Apple employees includes Mike Matas and Kimon Tsinteris, two iOS interface designers who left the company to start digital publishing company Push Pop Press, which Facebook acquired last year.
Former Apple staff hired by Facebook to work on mobile are: Greg Novick, who helped develop the touch-screen user interface; Tim Omernick and Chris Tremblay, who also worked on the device’s software; and Scott Goodson, who helped create the stock-market application, according to people with knowledge of the hires.
Facebook founder Mark Zuckerberg has acknowledged that transitioning to mobile devices is among the most difficult tasks for the company, given the differences in user experiences between mobile and desktop. While the company has embraced mobile with apps for iOS and Android, it is still seeking ways to improve the user experience on those devices and bring new features to those platforms.

Top Rated Comments

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28 months ago
Good, because the Facebook app is truly awful.
Rating: 32 Votes
28 months ago
i cannot believe that the iPad app still has no timeline. how hard could it be ... the app itself is basically just the mobile web page anyway
Rating: 14 Votes
28 months ago
Facebook has a history of saying that something will be done 'soon' and then it ends up being up to a year when it actually happens!
Rating: 11 Votes
28 months ago
First order of business: allow me to copy the text in posts.

Second order of business: add a "share" button.

That is all
Rating: 10 Votes
28 months ago
Long overdue, Zuck.
Rating: 6 Votes
28 months ago
This update can't come soon enough. I normally wouldn't give a damn about Facebook, but as a parent, it really comes in handy with communicating with other parents in the community. The app is so bad that I resort to using the mobile version in Safari.
Rating: 4 Votes
28 months ago
I was going to say they couldn't possibly make the app any worse, but then again this is Facebook...
Rating: 3 Votes
28 months ago
Please fix the "loading" issue. And the notifications that never go away or reoccur...And for god sakes make it simple and easier. Really, check out Path app and you'll see how mobile should be done.
Rating: 3 Votes
28 months ago
Read as: Facebook now working on a way to bring ads to their app so they can actually make money off it, thereby making it suck more than it already does.
Rating: 3 Votes
28 months ago
I would be happy if the current app could just remember my "sort" preference. :(
Rating: 2 Votes

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