Slumping Sales at Apple Touch Panel Partner Wintek Interpreted as Sign of In-Cell Adoption - MacRumors
Skip to Content

Slumping Sales at Apple Touch Panel Partner Wintek Interpreted as Sign of In-Cell Adoption

iphone 4s retina display magnifyTopeka Capital Markets analyst Brian White today issued a new research note highlighting a steep drop in sales at Wintek, Apple's long-time supply chain partner involved in production of display touch panels for iOS devices. According to the report, Wintek has experienced one of its steepest declines in shipments on record, but rather than suggesting that the decline is due to overall weakness in Apple products, White believes that it is evidence of Apple moving to in-cell touch sensing technology in its next-generation products.

This morning, Wintek reported consolidated June sales of NT$5.22 billion, down 33.6% MoM and much worse than the average MoM June sales increase of 1% over the past seven years. Based on our records, this appears to be the biggest MoM sales drop for Wintek since the later part of 2008 and one of the most significant drops we have on record (back to 2005). We would not overreact to the weakness at Wintek as it relates to Apple because we believe Wintek may be losing market share in key next generation Apple products and therefore ramping down certain programs.

White notes that Wintek was previously estimated as generating over 50% of total sales from Apple, but that its role in Apple's supply chain is slipping amid the transition to new technologies.

Rumors of a shift to in-cell technology, which would allow for thinner displays, surfaced in April with indications that it would benefit larger display manufacturers like Sony, Sharp, and Toshiba. Smaller players like Wintek that have specialized in the current on-cell touch panel implementations would likely see their roles reduced, and White believes that that impact is already being felt at Wintek.

KGI Securities analyst Ming-Chi Kuo issued a report in late April estimating that a shift from on-cell technology to in-cell technology could allow Apple to shave up to 0.5 mm from the thickness of the next-generation iPhone. Altogether, Kuo expects that Apple will seek to embrace thinner displays, thinner back cases made of metal instead of glass, and thinner batteries made possible by spreading out within a larger form factor as a way reduce the thickness of the iPhone by nearly 1.5 mm.

Related Forum: iPhone

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Apple Store Logo

Apple Store in UK Permanently Closing Later This Month

Tuesday November 3, 2026 7:34 am PST by
Apple today announced that its Festival Place store in Basingstoke, England will be permanently closing on Saturday, November 21. Apple Festival Place Apple had already announced that the store would be closing in November, but it had not provided the public with a specific date until now. Apple's store inside the Festival Place shopping center opened in 2011, so it had a 15-year run....
iPhone 18 Pro Burgundy Feature

MKBHD Switches Back to iPhone 18 Pro After Testing iPhone Duo

Tuesday November 3, 2026 5:10 am PST by
YouTuber Marques Brownlee has switched back to the iPhone 18 Pro after spending more than two weeks with the iPhone Duo. On the latest episode of the "Waveform" podcast, Brownlee said he missed the Pro's cameras and Face ID. He added that he would miss opening the iPhone Duo, using it in portrait, and reading on the larger screen. Despite strong initial demand for Apple's first foldable...

Top Rated Comments

187 months ago
this is about 0.5 mm? I have been a big fan of thin, but this seems a bit extreme. I hope there are some other benefits other than 0.5 mm.

The closer you can get the screen to the surface of the glass the better it looks and feels when interacting with it. You feel like you are actually touching the screen. There were simliar improvements from the iPhone 3GS to 4, and recently the MBP Retina.
Score: 11 Votes (Like | Disagree)
187 months ago
this is about 0.5 mm? I have been a big fan of thin, but this seems a bit extreme. I hope there are some other benefits other than 0.5 mm.
A 0.5mm thinner part doesn't necessarily mean that the iPhone will be 0.5mm thinner because of it. That could be 0.5mm of extra battery thickness.
Score: 9 Votes (Like | Disagree)
spiderman0616 Avatar
187 months ago
I agree. And the thought of a total change in the composition of the product (glass to metal, etc.) to achieve 1.5mm is somewhat disturbing to me.

Don't want to be alarmist, but one of the overarching themes at Apple during the current renessaince has been that Ives rules first, and the engineers had to adapt the technology to fit his style. Going from glass to metal seems like a nod to engineering over style, IMO.

Maybe we should reserve judgement on that until we actually SEE the next iPhone, which by the way, Steve Jobs himself worked on up until almost the day he died.

Also, everyone is bitching up a blue streak about a .6 mm difference in thickness on the new iPad, so I would assume .5 mm difference in thickness will be a big deal to people. Don't ask me why.
Score: 8 Votes (Like | Disagree)
Peace Avatar
187 months ago
I dont see how a slump in sales now is a a result of a possible future adoption of a diferent technology ?

It's because Apple orders these parts long before they are assembled then sold.
Score: 8 Votes (Like | Disagree)
macse30 Avatar
187 months ago
Cool, now I can gain 0.5mm in waist size and nobody will notice.
Score: 8 Votes (Like | Disagree)
hobo.hopkins Avatar
187 months ago
this is about 0.5 mm? I have been a big fan of thin, but this seems a bit extreme. I hope there are some other benefits other than 0.5 mm.

A bit of reduction in several areas adds up. That can mean a thinner device or more room for a larger battery. The latter sounds best to me, but I'll take either.
Score: 6 Votes (Like | Disagree)
Latest Stories
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
43 minutes ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
11 hours ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
12 hours ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
13 hours ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
13 hours ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
14 hours ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
15 hours ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
16 hours ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
17 hours ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
18 hours ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
18 hours ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
18 hours ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
20 hours ago
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
20 hours ago
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
21 hours ago
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
21 hours ago
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
23 hours ago
See Apple's Touchscreen MacBook Pro in Action
See Apple's Touchscreen MacBook Pro in Action
23 hours ago
MacBook Neo Shipments Expected to Double in 2027
MacBook Neo Shipments Expected to Double in 2027
23 hours ago
HomeView Code Suggests Future Support for AI Chatbot Apps, Anti-Spoofing Protection
HomeView Code Suggests Future Support for AI Chatbot Apps, Anti-Spoofing Protection
1 day ago
Got an iPhone Duo on Launch Day? Today Could Be Your Last Chance to Return It
Got an iPhone Duo on Launch Day? Today Could Be Your Last Chance to Return It
2 hours ago
Apple Launching Five New Products Today
Apple Launching Five New Products Today
2 hours ago
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
1 day ago
Apps Can Now Try to Stop You From Canceling Subscriptions
Apps Can Now Try to Stop You From Canceling Subscriptions
2 days ago
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
2 days ago
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
2 days ago
HomePod Mini 2's Amount of RAM Confirmed
HomePod Mini 2's Amount of RAM Confirmed
2 days ago
Apple TV's '12 Days of Snoopy' Special Arrives November 13
Apple TV's '12 Days of Snoopy' Special Arrives November 13
2 days ago
Apple is Putting Employees on an AI Budget
Apple is Putting Employees on an AI Budget
2 days ago
Apple Releases Xcode 27.3 Beta With Three New Features
Apple Releases Xcode 27.3 Beta With Three New Features
2 days ago