Apple Interested In Acquiring German Television Maker Loewe? [Updated: Company Denies] - MacRumors
Skip to Content

Apple Interested In Acquiring German Television Maker Loewe? [Updated: Company Denies]

Apple is in talks to acquire German luxury television manufacturer Loewe, according to an unconfirmed report from AppleInsider. The site claims Apple has offered €87.3 million for the company, a 48% premium from Loewe's Friday close on the Frankfurt Stock Exchange.
Loewe

Word of the negotiations was exclusively revealed to AppleInsider, and although the offer has yet to be accepted, a source claims that Loewe "has been advised by its financial advisor to accept the offer and a final decision is scheduled to be announced internally before 18 May 2012."

Loewe makes sleek, minimalist televisions that would seem to fit well with Jony Ive's product designs. The company also makes speaker systems, including the AirPlay-compatible AirSpeaker, as well as a sleek app that controls the Loewe television set via an iPad.

Loewe's largest shareholder is Sharp, the same company that has been rumored to be Apple's choice to work with Foxconn to build a television set. Foxconn and Sharp announced a partnership to work together in March. AppleInsider says a decision on the acquisition will be announced internally by the end of this week.

Update: A Loewe company spokesman told German website Heise (via The Next Web) that the report has “absolutely nothing to it.”

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...

Top Rated Comments

motwera Avatar
187 months ago
Terrible idea. Germans are notorious for the poor quality of the products they manufacture.
Poor? They are the people who make QUALITY products not just electronics, cars that you see (not because they look gorgeous) they function and last longer than most american products
Score: 53 Votes (Like | Disagree)
wordoflife Avatar
187 months ago
I'm still having a hard time with the concept of an actual Apple television set.

That's how I felt before too

but they'll pull it off
Score: 40 Votes (Like | Disagree)
187 months ago
Racist much?
I think he's being sarcastic.

Most German brands (VW, Mercedes, Bosch, Miele, etc) have a reputation for being the absolute best you can get.

In fact, Jony Ive worships Braun. There would be no "Apple" style without the influence of German Functionalist design, Dieter Rams and the Ulm School.
Score: 28 Votes (Like | Disagree)
187 months ago
Terrible idea. Germans are notorious for the poor quality of the products they manufacture.
Well apple wouldn't even make the tv in germany anyways. That's not why they would purchase the company. They want their experience, technology and obviously patents.
Score: 22 Votes (Like | Disagree)
187 months ago
Keep in mind this report is from AppleInsider...

Last time we had an unconfirmed report from them, they claimed that Gabe Newell (of VALVe) met with Tim Cook... which didn't happen.

Remember: take all rumors with a grain of salt, and those from AppleInsider with two.
Score: 17 Votes (Like | Disagree)
goobot Avatar
187 months ago
Just wondering, If Ive was the designer of the TV, and foxconn was making it with sharp, what will buying Loewe exactly do for apple?
Score: 16 Votes (Like | Disagree)