New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Interested In Acquiring German Television Maker Loewe? [Updated: Company Denies]

Apple is in talks to acquire German luxury television manufacturer Loewe, according to an unconfirmed report from AppleInsider. The site claims Apple has offered €87.3 million for the company, a 48% premium from Loewe's Friday close on the Frankfurt Stock Exchange.
Loewe
Word of the negotiations was exclusively revealed to AppleInsider, and although the offer has yet to be accepted, a source claims that Loewe "has been advised by its financial advisor to accept the offer and a final decision is scheduled to be announced internally before 18 May 2012."
Loewe makes sleek, minimalist televisions that would seem to fit well with Jony Ive's product designs. The company also makes speaker systems, including the AirPlay-compatible AirSpeaker, as well as a sleek app that controls the Loewe television set via an iPad.

Loewe's largest shareholder is Sharp, the same company that has been rumored to be Apple's choice to work with Foxconn to build a television set. Foxconn and Sharp announced a partnership to work together in March. AppleInsider says a decision on the acquisition will be announced internally by the end of this week.

Update: A Loewe company spokesman told German website Heise (via The Next Web) that the report has “absolutely nothing to it.”

Top Rated Comments

(View all)

31 months ago

Terrible idea. Germans are notorious for the poor quality of the products they manufacture.

Poor? They are the people who make QUALITY products not just electronics, cars that you see (not because they look gorgeous) they function and last longer than most american products
Rating: 53 Votes
31 months ago

I'm still having a hard time with the concept of an actual Apple television set.


That's how I felt before too
Thumb resize.
but they'll pull it off
Rating: 40 Votes
31 months ago

Racist much?


I think he's being sarcastic.

Most German brands (VW, Mercedes, Bosch, Miele, etc) have a reputation for being the absolute best you can get.

In fact, Jony Ive worships Braun. There would be no "Apple" style without the influence of German Functionalist design, Dieter Rams and the Ulm School.
Rating: 28 Votes
31 months ago

Terrible idea. Germans are notorious for the poor quality of the products they manufacture.


Well apple wouldn't even make the tv in germany anyways. That's not why they would purchase the company. They want their experience, technology and obviously patents.
Rating: 22 Votes
31 months ago
Keep in mind this report is from AppleInsider...

Last time we had an unconfirmed report from them, they claimed that Gabe Newell (of VALVe) met with Tim Cook... which didn't happen.

Remember: take all rumors with a grain of salt, and those from AppleInsider with two.
Rating: 17 Votes
31 months ago
Just wondering, If Ive was the designer of the TV, and foxconn was making it with sharp, what will buying Loewe exactly do for apple?
Rating: 16 Votes
31 months ago

Terrible idea. Germans are notorious for the poor quality of the products they manufacture.


Really? I thought Germans were known for their ruthless efficiency, beer, large sausages, blonde beer maidens, and getting up at 3AM on vacation to put their towel on the best sunloungers by the pool.
Rating: 14 Votes
31 months ago
Interessant
Rating: 13 Votes
31 months ago
I'm still having a hard time with the concept of an actual Apple television set.

But the pieces do seem to be coming together. If these reports are to be believed.
Rating: 12 Votes
31 months ago
As I've shopped for TVs I've realized the reason I'd most like an Apple TV is because of how simple it would be.

Like all their other products... No crazy number schemes for their models... Just a couple different ones, all perfectly good. No different models made for different stores. It would just make shopping for one simple and easy... And I'm game for that.

So I don't know about all the other jazz they're going to include. But I want one because I know it'll be good, and I don't have to rack my brain or spend hour researching that.
Rating: 12 Votes

[ Read All Comments ]