Apple's 25 Billion App Download Contest Winner Flown to Beijing for Award Ceremony

Earlier this month, Apple announced that the winner of its 25 billion app countdown contest was Fu Chunli, a resident of Qingdao, China who was awarded an iTunes Store gift card valued at $10,000. Her milestone download was Disney's Where's My Water? Free.

fu chunli gift card
Fu Chunli shows off her $10,000 iTunes Store gift card

M.I.C. Gadget now offers profile of the winner, summarizing Chinese-language reports noting that she had only been an iPhone user for a month at the time of milestone and had been unaware of the contest until she was contacted by Apple.

Fu Chunli was not a big fan of Apple, and had only purchased her iPhone for about one month, still learning how to use the App Store. She didn’t know anything about the competition until she was contacted by Apple. When she received a call from staff at Apple (China), she thought it was a hoax. She was still confused when a friend told her that she received a prize from Apple, but did not believe her luck until she saw an email from Apple Inc.

The reports note that Chunli was invited to visit Apple's Chinese headquarters in Beijing last week, having been flown to the city at Apple's expense. Following a visit to corporate headquarters, she visited the company's Sanlitun retail store where an award ceremony was held to present her with the gift card and conduct interviews with the media. She also received training on her iPhone and the App Store and took the time to test drive some of the other Apple merchandise in the store.

Apple has been making a major push into China, with the company expanding its distribution reach there and working to build Chinese-focused features into several of its products in an effort to strengthen the appeal of the company's products there. Just today, Apple CEO Tim Cook was spotted at the Xidan Joy City retail store in Beijing as he visited the country to meet with undisclosed officials.

Top Rated Comments

Kid A Avatar
156 months ago
Is there a "Buy All" option in iTunes?
She could just click that. ;)
Score: 34 Votes (Like | Disagree)
newyorksole Avatar
156 months ago
What a coincidence that Apple is focusing a lot of Chinese development and the winner is from China.......
Score: 28 Votes (Like | Disagree)
Fazzy Avatar
156 months ago
How funny would it have been if the 25 billionth app was a "soft porn" app? Im sure the winner would have bee a little more hesitant to come forward if such a situation arose :D
Score: 25 Votes (Like | Disagree)
FSMBP Avatar
156 months ago
...but can she use that card to purchase a new iPad or Macbook Pro? If not, what use is $10,000?

No. It's an iTunes Gift card; so she can purchase apps/music/movies/books. I don't know about you, but $10,000 to buy music/movies has a lot of use for me.
Score: 20 Votes (Like | Disagree)
simply258 Avatar
156 months ago
$3000 of that will go back to Apple.
Score: 17 Votes (Like | Disagree)
i.mac Avatar
156 months ago
I'm glad that someone new to apple won the context.
Score: 17 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...