No Apple Pop-Up Store at SXSW Interactive 2012 in Austin
Apple Inc. will not create a pop-up Apple Store downtown for South by Southwest Interactive Festival this year, Apple officials confirmed Monday.
Last year, Apple's then-CEO, Steve Jobs, announced the release of the iPad 2 on March 2. The pop-up store opened at the start of the SXSW Interactive Festival on March 11, 2011. The store, at the Scarbroughs building on Congress Avenue and Sixth Street, sold the tablet, as well as accessories, during the festival.
As the report notes, Apple's decision could suggest that the iPad 3 will not be launching during the Interactive portion of the festival this year, which runs from March 9-13. Some have suggested that Apple is likely to follow a similar timing to last year's announcement and release, which would put the iPad 3 launch in the United States on Friday, March 16, nine days after tomorrow's unveiling.