Apple Airs New 'iCloud Harmony' Commercial

Apple needs to air one focusing on 'Find My Phone'.
That feature (which I laughed at thinking it would be pointless) help me get a 2 month old iPhone 4S back.

Good ad. A healthy reminder to mum and dad not to get kinky with the iPhone camera if grandma or the kids share the same Apple ID.

Brilliant advertisement :)

I still miss the Mac vs PC ads ):

I honestly think this is one of the better ads to come out of Apple for a while now.

Most of the people who post on this site are Apple people. We all understand what the commercial is about. I wonder how many non technical people will get the concept?

You've just hit on one of Apple's key strengths right there—making technology which even non-technical people get. And the ads back that up I think. The non-technical person might be tempted to ask why the pictures are appearing on the computer, as if by magic—but that's the whole point isn't it? ;)

Cool...

And for once everything shown works well consistently!

What a terrible, horrible ad. It doesn't explain one single thing to the casual viewer, and there's no narrator explaining what's going on. This sort of crap would never have been approved if Steve was still alive.

1) The ad highlights one feature... iCloud.
2) It's targeted at people who already one one device and is trying to give them a reason to buy another.
3) It takes a complicated subject (Cloud storage) and puts it into pictures.
4) It clearly shows you, the user, with your one device using an app that you will already be familiar with (the clip with a finger in view) which then happens automatically on every other device (and iPad and iMac doing exactly the same thing with no human nearby).
5) It finishes off with its biggest selling point, which is that fact that it's automatic and like many Apple products, "just works".

They couldn't really have made it any clearer.

It is a huge part of iCloud. Why do you think there are cloud icons all over iTunes? Match uploads all your music to the cloud or matches it to music on the cloud already. Then it lets you download music from the cloud to any device and syncs all your iCloud iTunes music to all synced devices.

When I see the iCloud icons in iTunes I think "I can re-download this purchased song", not Match.

Love the ad. What's the song used?