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Apple Reportedly Pressures Pegatron into Ceasing ASUS Zenbook Production


Digitimes reports on an article from Taiwanese newspaper Commerical Times claiming that Apple manufacturing partner Pegatron has ended its relationship with ASUS for production of the Zenbook under pressure from Apple. According to the report, Apple is displeased with the similarity in appearance between ASUS's Zenbook and the MacBook Air and forced Pegatron's hand with an ultimatum stating that Pegatron needed to choose one company or the other.
Apple reportedly was unhappy about Pegatron's production of Asustek's Zenbook models, which are similar to its MacBook Air, especially in its outer design, and therefore, demand Pegatron make a choice, claimed the paper, which added that Pegatron began to assemble iPhones for Apple in 2011 and is eager to solicit orders for next-generation iPads from the vendor.
Pegatron will reportedly wind down production of the Zenbook by next month as ASUS is forced to switch over to Compal or Wistron for manufacturing.

Top Rated Comments

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29 months ago

*Sighs* Really???


Of course. Why should Apple tolerate their supplier churning out fake Macbook Airs for someone else?

Apple is now in a position to do this, and more power to them.
Rating: 56 Positives
29 months ago
At first I said Huh ? Then I went and looked at the Zenbook. It looks almost exactly like a Macbook Air.

Good for Apple.

Why can't these companies design their own laptops and tablets.

Lazy people. Just do what Apple does. That's the new PC mantra.
Rating: 55 Positives
29 months ago
Good. No one wants to lose Apple's business.

Nice to see Apple taking a stand against this. Seems Tim Cook is more Jobsian than previously thought. Which I for one, like to see.
Rating: 48 Positives
29 months ago
Apparently Apple forgot about the HP Envy:



http://www.engadget.com/2012/01/28/hp-envy-15-review-early-2012/
Rating: 44 Positives
29 months ago
For Real?
ballsy...

:apple: please don't start the Wal-Mart philosophy of threatening your vendors.
Rating: 40 Positives
29 months ago

Of course. Why should Apple tolerate their supplier churning out fake Macbook Airs for someone else?

Apple is now in a position to do this, and more power to them.


But it is not a mba

This is bullying by Apple. Pure and simple
Rating: 39 Positives
29 months ago

Good. No one wants to lose Apple's business.

Nice to see Apple taking a stand against this. Seems Tim Cook is more Jobsian than previously thought. Which I for one, like to see.


Agreed. Glad Apple is taking appropriate action on the competition.
Rating: 37 Positives
29 months ago

But it is not a mba

This is bullying by Apple. Pure and simple


How is it bullying? It isn't as if Pegatron has a right to make products for Apple, or even that Apple is suing ASUS on a questionable design patent. Pepsi might voice displeasure if a significant supplier signed a big deal with Coke, or vice versa.
Rating: 32 Positives
29 months ago
Totally makes sense. I'm in marketing and we'd be dropped in a second if we worked with competing brands.
Rating: 27 Positives
29 months ago
C'mon, Apple. No one likes a bully. Your products are clearly better than others. If this was a size of balls contest, that's ridiculous. If this was a manufacturing capacity at Pegatron being spread too thin, then maybe that's different.
Rating: 24 Positives

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