asymco's Horace Dediu has released his latest calculations of revenue and profits in the global mobile phone industry, finding that Apple has increased its share of the top vendors' profits to 75%. Samsung followed in second place with 16% of industry profits while no other vendor accounted for more than 4% of profits.
Apple reached 75% of profit share, nearly 40% of revenue share and 9% of units share.
Apple and Samsung combined for about 91% of profits with RIM third at 3.7%, HTC fourth at 3.0% and Nokia last at 1.8% of a $15 billion total for the quarter.
Dediu's analysis covers eight top mobile phone vendors: Apple, Samsung, Nokia, Research in Motion, HTC, LG, Motorola, and Sony Ericsson. While the numbers do not include a few major players such as China's ZTE for which public numbers are not available, his analysis does provide a relatively solid picture of the industry.
According to Dediu's numbers, Apple has held the top spot in profits for 13 quarters in row since overtaking Nokia, and now dominates the industry with its 75% share of profits. Apple succeeds by generating high profitability on high-end devices, enabling it to take the majority of profits while still controlling less than 10% of unit sales.
Anyway, Amazing that apple takes that much of the profit in this space. Selling similar or often inferior parts for a premium price works well. I hope others don't follow, it will slow down innovation.
You're not selling a device. You're selling User Experience and the ecosystem that's built around it.
Apple sells their smartphones for similar prices to everyone else (they even have cheapie models); they spend more on advertising than other handset makers (judging by the number of ads I see); and they dont get their OS for free! So making that much profit is a real achievement in efficiency and deal-making.
Ya because the 5 or 6 people that jump out of the 1.3 million+ that work there is such a huge percentage. Oh wait, if you actually do any research and read that the percentage is actually lower at Foxconn that the surrounding cities, and considerably lower that the suicide rate in the states just to compare a few. Or the fact any given day there are thousands of people waiting outside the gates hoping to get a job at Foxconn because most don't even have a job and hope they get lucky enough to land a decent job. Ya... let's not mention any of that though.
Then again what fun are forums if ignorance and hyperbol aren't running rampant?
As for the story at hand, I"m glad to see Apple doing well so that others will realize people will pay for quality products and services. I don't want some cheap plastic smartphone with half baked software, I rather enjoy a glass and aluminum phone. I don't mind paying for "style" in my electronics just as I don't mind paying for certain brands of clothes, cars, furniture etc... Apple has proven their marketing, engineering and innovations when done well, pay off. Hopefully others will stop trying to imitate and attempt build an entirely new mouse trap vs just trying to build a better version.
Wednesday April 17, 2024 9:58 am PDT by Juli Clover
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
Tuesday April 16, 2024 11:33 am PDT by Joe Rossignol
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Tuesday April 16, 2024 6:54 am PDT by Tim Hardwick
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Wednesday April 17, 2024 12:19 pm PDT by Juli Clover
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
Top Rated Comments
You're not selling a device. You're selling User Experience and the ecosystem that's built around it.
The competition has yet to learn this.
I bought in at -$10.
Then again what fun are forums if ignorance and hyperbol aren't running rampant?
As for the story at hand, I"m glad to see Apple doing well so that others will realize people will pay for quality products and services. I don't want some cheap plastic smartphone with half baked software, I rather enjoy a glass and aluminum phone. I don't mind paying for "style" in my electronics just as I don't mind paying for certain brands of clothes, cars, furniture etc... Apple has proven their marketing, engineering and innovations when done well, pay off. Hopefully others will stop trying to imitate and attempt build an entirely new mouse trap vs just trying to build a better version.