Wraps Come Down at Apple's Grand Central Terminal Store for Media Day [Updated: Apple Press Release]
Main entrance (Source: Business Insider)
Apple's exterior signage for the store's main entrance consists of lighted Apple logos mounted on glass panels on each of the two landings for the main stairway, with a third lighted Apple logo mounted above the top of the stairs. Interior photos show that Apple has placed its stock on the sales floor, filling the numerous wood tables with Apple hardware for customers to test out.
Genius Bar and display tables (Source: Business Insider)
techfootnote posts a few additional photos and notes that free Wi-Fi courtesy of Apple has gone live on the concourse.
Store employees in red shirts on sales floor (Source: NPD's Ross Rubin)
Apple's Grand Central Terminal store will open to the public at 10:00 AM on Friday.
Update: Apple has just published a press release announcing the official opening for the store, touting the "one-of-a-kind" store spanning two balconies and offering two Genius Bars. The company also promotes new 15-minute "Express Workshops" to help users on tight schedules learn new tips and tricks.
The Apple Store® Grand Central, Apple’s fifth store in Manhattan, will open Friday, December 9, at 10 a.m., just in time for the holidays. This one-of-a-kind Apple retail store overlooks the historic Main Concourse from the East and North East balconies of the world-famous Grand Central Terminal, and has two Genius Bars for free tech support and advice.
...
Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup.
Top Rated Comments
(View all)
All retail store employees are wearing red shirts for the holiday season.
Good thing this isn't Star Trek.
Wow what a horrible waste of a historic building.....to put a goddamn Apple store in. I hope zoning closes them down!
Your absolutely right, they should have made it a food court so it would preserve the sanctity of this marble train station. What were they thinking, leasing to a retailer that would increase foot traffic for all of the other shops?
guys..am I the only one who doesnt like this layout??
It feel like its an old elementary school, or library, or courthouse...
I dont like that feeling...
It feels like an old historic building, which it is.
Why do they have red shirts? I thought red was for AppleCare and blue was for retail
All retail store employees are wearing red shirts for the holiday season.
I know that namecalling is forbidden here, but anyone who doesn't think that store looks amazing is an idiot.
Nice to know a variety of ideas and opinions are graciously invited by the poster.:rolleyes:
[ Read All Comments ]
Accessory maker Moshi has released a new ultra-thin plastic shell protective case for the 11" and 13" MacBook Air models. This type of plastic case tends to be especially popular among...
Blizzard Entertainment said this week that it sold more than 3.5 million copies of Diablo III on launch day, setting the record for fastest-selling PC game. The company also sold 1.2 million copies...
Hard drive maker Seagate has announced it will purchase data storage device maker LaCie for roughly $186 million.
The company plans to buy the controlling stake owned by Philippe Spruch,...
Intuit has upgraded the iOS app for its Mint personal finance tool with two new "most-requested" features that should keep users from ever having to go to the Mint.com website. Until now,...
Wired points to a recent Technology Review interview with IBM chief information officer Jeanette Horan highlighting the issues of the "bring your own device" trend in which employees choose...
