Fortune notes that Apple has risen to fourth place in Greenpeace's annual ranking of electronics manufacturers by environmental criteria, as published in the organization's annual Guide to Greener Electronics. Apple moved up to fourth place this year from ninth place in last year's survey, making gains in the greenness of its products and sustainability efforts in its operations, but remaining below average in its energy scores.
As noted in the report on Apple (PDF), the company does score some points on the energy front for its use of renewable energy sources, with select facilities in Texas, California, and Ireland powered by 100% renewable sources, representing 13% of the company's facility-related energy usage. Apple is also beginning work on a solar farm at its new North Carolina data center, an item unmentioned in Greenpeace's report. The most significant ding in Apple's energy scores according to Greenpeace is a lack of a stated advocacy policy for clean energy.
I'm a little surprised they aren't already ahead of the pack ... their consumer outlook is very green, so their corporate practices must be poor.
They get knocked down because they aren't as vocal about being green as Greenpeace would like. This is what bothers me about Greenpeace, they aren't happy until you've completely committed to their side, and spend your time preaching about it. Any less is seen as bad to them, and this attitude can push people away from the very goals they want.
I would love to see greenpeace manufacture, and ship millions of devices per year, and see if they can match or better any of the companies on the list.
The fact that the companies are trying is great, and it is nice to see continued improvement for many of them.
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Top Rated Comments
The fact that the companies are trying is great, and it is nice to see continued improvement for many of them.
"lack of a stated advocacy policy
Words ARE important. No question. But actions and reality are more important. Harder to measure, maybe but theres no helping that!
Maybe they should have two separate scores: Best Stated Policy and Best Delivered Reality.
I dont know where Apple would fall on the latter scale, but somewhere very high!