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Apple's New Fifth Avenue Store Cube Fully Revealed [Update: Video]


While Apple's Fifth Avenue retail store in Manhattan is not set to reopen until 10:00 AM this morning, crews have completed their work on the revamped glass cube, fully revealing the streamlined design for the first time.


MacRumors reader Vincent sent along these photos of the new cube, which utilizes only 15 panes of glass rather than the 90 used in the original cube. The new cube is also "seamless", doing away with nearly all of the hardware that previously held the panes of glass together.

In addition to the new cube, Apple has also upgraded the plaza, refreshing or installing new water drains and pavers while removing the small bollards that had previously surrounded the cube.

Update: YouTube user patjem2 has posted a brief video showing the new cube and a growing crowd of customers just prior to the store's reopening.


A second video also shows the first customers entering the newly-reopened store through the updated glass cube.

Top Rated Comments

(View all)

32 months ago
oh wow it looks so.... oh wait, it looks exactly the same.
Rating: 70 Positives
32 months ago
People really can't see the difference between the pic at the top of this discussion and this:



Really?
Rating: 24 Positives
32 months ago
Wow, a new glass cube slightly different than the previous glass cube.

Not exacly front page news if you ask me.
Rating: 22 Positives
32 months ago
One word

Beautiful
Rating: 16 Positives
32 months ago

oh wow it looks so.... oh wait, it looks exactly the same.


Everyone is ragging on you, but I agree with you.

And how much did this little necessity cost? Just like America... Like football and baseball stadiums, for example. Tear it down and put up a new one, when the existing one was just fine.
Rating: 15 Positives
32 months ago

People really can't see the difference between the pic at the top of this discussion and this:

Image (http://3.bp.blogspot.com/-B3IZ001eM0o/TfuhVbTsjXI/AAAAAAAAAWU/j2hyQOwwXgI/s1600/apple-store-nyc4.jpg)

Really?


Off course we can..there are way more people walking around in this picture.
Rating: 15 Positives
32 months ago

oh wow it looks so.... oh wait, it looks exactly the same.


No it doesn't--which was the whole point of the renovations: to replace many smaller panes with fewer larger ones--for heightened aesthetics, greater structural integrity, and enhanced viability. It's also simply that much more impressive an architectural feat, one which already HAS made history for Apple and NYC.
Rating: 14 Positives
32 months ago
Nnnnice!

Now does :apple: hire a professional window washing crew or do they give some Apple employee a roll of paper towels and a bottle of Windex???... ;):D
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Rating: 14 Positives
32 months ago
Steve would be so proud
Rating: 13 Positives
32 months ago
Here's another comparison.

Old:


New:
Rating: 10 Positives

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