Apple's iPhone 5 Media Event Reportedly Scheduled for October 4 - MacRumors
Skip to Content

Apple's iPhone 5 Media Event Reportedly Scheduled for October 4

cook iphone 5 photoshop
AllThingsD reports that Apple will be holding its highly-anticipated iPhone 5 media event on October 4th.

While Apple could certainly change its plans anytime, sources said that the October 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement.

According to the report, new Apple CEO Tim Cook should play a prominent role in the event in order to assert himself as the new leader of the company, although it will almost certainly be a team presentation with other executives such as Phil Schiller, Scott Forstall, and Eddy Cue leading portions of the event. It is unclear whether Steve Jobs will make an appearance at the event, with the report suggesting that a decision on whether or not he appears would be a last-minute one based on his health.

MacRumors noted yesterday that Apple is expected to also be introducing minor updates to its iPod line, and had pinpointed the first week in October for that introduction, with availability set for the middle of the month. Apple generally issues invitations to its media events about a week ahead of time, so we can expect official notice of the event to appear sometime around early next week.

Update: The Loop's Jim Dalrymple confirms with a simple "Yep" that October 4th is the date of the event.

Related Forum: iPhone

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Everything New Your iPhone Can Do on iOS 27

14 New Things Your iPhone Can Do in iOS 27.2

Friday October 30, 2026 12:42 pm PDT by
Apple released iOS 27.2 on October 26, bringing enhancements to Siri AI, adding Suggestions in Messages, and sneaking in a string of smaller additions across Photos, Podcasts, Games, Apple TV, and FaceTime. iOS 27.2 is available to download to your device now via Settings ➝ General ➝ Software Update. Note that some features may not be available in all regions or on all iPhone models....

Top Rated Comments

utwarreng Avatar
197 months ago
While we've all been anxiously awaiting this, and the kneejerk reaction is "it's about time", I just hope that they've used all of this extra time to really put some big improvements into the product, and work the bugs out.

Here's hoping for a good smooth release.
Score: 34 Votes (Like | Disagree)
MRU Avatar
197 months ago
So the big delay for the announcement was all down to Tim Cook trying to get hold of a suitable turtleneck.

Damn whoever took over the logistics job!!!

;)





On a serious note, for many October 4th can't come soon enough.
Score: 32 Votes (Like | Disagree)
197 months ago
I'm a little disappointed in how it looks. Aside from the giant number 5 on the screen it looks just like the iPhone 4.
Score: 24 Votes (Like | Disagree)
OllyW Avatar
197 months ago
Curious since the Moscone Center is booked by Oracle from October 3 through the 6, while the last week of September is wide open.
That place is too big for a media event like this, they are usually held at the Yerba Buena Center (https://www.macrumors.com/2010/09/01/apples-2010-fall-media-event/).
Score: 15 Votes (Like | Disagree)
sammich Avatar
197 months ago
Oh and one more thing:

The iPhone now has VELCRO on the back!
Score: 11 Votes (Like | Disagree)
197 months ago
Indeed, read this on a few sites, and MacRumors didn't have it then,
getting a bit slow lately.

They were too busy writing a story about a new store opening...
Score: 11 Votes (Like | Disagree)
Latest Stories
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
1 hour ago
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
2 hours ago
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
5 hours ago
John Ternus Hosting His First Earnings Call as Apple CEO Today
John Ternus Hosting His First Earnings Call as Apple CEO Today
6 hours ago
Here's What Spotify Looks Like on Apple's HomeView
Here's What Spotify Looks Like on Apple's HomeView
6 hours ago
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
7 hours ago
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
7 hours ago
Best Early Black Friday Deals on Apple Products Available Now
Best Early Black Friday Deals on Apple Products Available Now
8 hours ago
Apple Isn't Done With 2026: Here's What's Still Coming
Apple Isn't Done With 2026: Here's What's Still Coming
8 hours ago
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
8 hours ago
Apple TV 4K Pre-Order Discount Returns at Amazon
Apple TV 4K Pre-Order Discount Returns at Amazon
9 hours ago
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
9 hours ago
Canva Brings Free All-in-One Affinity App to iPad
Canva Brings Free All-in-One Affinity App to iPad
9 hours ago
iPhone Duo: Latest Buyer Wait Times
iPhone Duo: Latest Buyer Wait Times
11 hours ago
iPhone Duo Owners Can't Change Display Zoom After Setup
iPhone Duo Owners Can't Change Display Zoom After Setup
7 hours ago
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
13 hours ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
14 hours ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
1 day ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
1 day ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
1 day ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
2 days ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
3 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
3 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
3 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
3 days ago