Apple's iPhone 5 Media Event Reportedly Scheduled for October 4 - MacRumors
Skip to Content

Apple's iPhone 5 Media Event Reportedly Scheduled for October 4

cook iphone 5 photoshop
AllThingsD reports that Apple will be holding its highly-anticipated iPhone 5 media event on October 4th.

While Apple could certainly change its plans anytime, sources said that the October 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement.

According to the report, new Apple CEO Tim Cook should play a prominent role in the event in order to assert himself as the new leader of the company, although it will almost certainly be a team presentation with other executives such as Phil Schiller, Scott Forstall, and Eddy Cue leading portions of the event. It is unclear whether Steve Jobs will make an appearance at the event, with the report suggesting that a decision on whether or not he appears would be a last-minute one based on his health.

MacRumors noted yesterday that Apple is expected to also be introducing minor updates to its iPod line, and had pinpointed the first week in October for that introduction, with availability set for the middle of the month. Apple generally issues invitations to its media events about a week ahead of time, so we can expect official notice of the event to appear sometime around early next week.

Update: The Loop's Jim Dalrymple confirms with a simple "Yep" that October 4th is the date of the event.

Related Forum: iPhone

Popular Stories

Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
iOS 26

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...

Top Rated Comments

utwarreng Avatar
191 months ago
While we've all been anxiously awaiting this, and the kneejerk reaction is "it's about time", I just hope that they've used all of this extra time to really put some big improvements into the product, and work the bugs out.

Here's hoping for a good smooth release.
Score: 34 Votes (Like | Disagree)
MRU Avatar
191 months ago
So the big delay for the announcement was all down to Tim Cook trying to get hold of a suitable turtleneck.

Damn whoever took over the logistics job!!!

;)





On a serious note, for many October 4th can't come soon enough.
Score: 32 Votes (Like | Disagree)
191 months ago
I'm a little disappointed in how it looks. Aside from the giant number 5 on the screen it looks just like the iPhone 4.
Score: 24 Votes (Like | Disagree)
OllyW Avatar
191 months ago
Curious since the Moscone Center is booked by Oracle from October 3 through the 6, while the last week of September is wide open.
That place is too big for a media event like this, they are usually held at the Yerba Buena Center (https://www.macrumors.com/2010/09/01/apples-2010-fall-media-event/).
Score: 15 Votes (Like | Disagree)
sammich Avatar
191 months ago
Oh and one more thing:

The iPhone now has VELCRO on the back!
Score: 11 Votes (Like | Disagree)
191 months ago
Indeed, read this on a few sites, and MacRumors didn't have it then,
getting a bit slow lately.

They were too busy writing a story about a new store opening...
Score: 11 Votes (Like | Disagree)