Apple Awards Eddy Cue 100,000 Shares of Stock as Promotion Bonus - MacRumors
Skip to Content

Apple Awards Eddy Cue 100,000 Shares of Stock as Promotion Bonus

by

eddycueIn recognition of Eddy Cue's promotion to Senior Vice President of Internet Software and Services, Apple has awarded Cue 100,000 restricted stock units with half vesting in 2013 and the other half in 2015, pending continued employment through the vesting dates.

This stock is worth $37.4 million at current prices.

A restricted stock unit, or RSU, is a form of compensation valued in terms of company stock, but the stock is not issued at the time of the grant. It instead vests at a later date pending continued employment with the company.

Additionally, as a new officer in a publicly traded corporation, Cue has submitted an SEC Form 3 or "Initial Statement of Beneficial Ownership of Securities" with the SEC. This document shows what stocks and options Cue holds as a senior vice president of Apple, Inc. Cue received 76,250 RSU's over the past four years, presumably as part of his yearly bonus.

Last month, Apple awarded new CEO Tim Cook 1,000,000 RSU's as part of his retention bonus to stay through 2021.

Top Rated Comments

198 months ago
As a shareholder in Apple I don't like how Apple handles these bonuses.

The right way would be that Apple used its cash and bought these shares and gave as bonus.

HTC did the right thing: They used their profits to buy 5% of its own shares. 50% of them they destroyed and 50% for bonuses.

This way both share holders and the bonus takers make a profit.

Now Apple just dilute the share = my shares are less worth.

(An if Apple believes in them self, they should buy loads of share at this low price today. Trailing PE of 10 is insane for a company like Apple. Amazon has about 100 PE. )


So you think Apple should have a stock price that reflects a PE ratio of 100!?

In that case, the stock price would be $2,526.00 as of their EPS today at 17h12 (GMT -1h).

Moreover, by issuing more stock, their earnings per share would actually go down which would make their PE ratio go up. So which one do you want?

Also, Amazon and Apple aren't exactly in the same industry, so you shouldn't be comparing their P/Es anyway. But what's hard is comparing them to any company, because they have no direct competitors on all fronts, you know? But let's look at some simply comparisons in the way of P/E:

HP: 5.72
Dell: 7.63
Microsoft: 9.55
RIM: 4.81
Nokia: 13.27

Again, it's kind of hard to say where Apple should fall in this category, but even if you include Google in your stats (P/E 18.93), it's no where near 100 P/E. Apple is in a relatively mature industry - low P/Es are expected in mature industries. I think their P/E is right around where it needs to be.

Basically...I guess I wouldn't buy Amazon. I mean, surely you can look at those numbers and see how crazy that is: Amazon's share price is $210.00, yet they're only earning $2.27 on each share? I know they're supposed to come out with a tablet and have proven their business model, but my god...that just seems insane.

I will agree with you on one thing: stock buybacks are good for pretty much everyone, especially when you can do so with cash (unless your company is small and you need to issue debt for protection of being taken over, in which case that can advantageous...but that's another story). But at this point...Apple's such a solid stock, they can do whatever the Hell they want.
Score: 2 Votes (Like | Disagree)
hobo.hopkins Avatar
198 months ago
it would be nice to think of the employees...

they are working their ass off too...

ro rewards for them :mad:

You mean besides their pay check? And any bonuses given annually?
Score: 2 Votes (Like | Disagree)
arkmannj Avatar
198 months ago
Nice.

Ok, so Tim got a million, Eddy got 100,000. Who's up next?

please pick me..please...
Score: 2 Votes (Like | Disagree)
198 months ago
Scarcity drives prices up. Prices up = happy shareholders.

Scarcity alone never drives up the price of anything. As a matter of fact, owning the only telephone in the world makes it valueless.

The rational price of a stock is calculated by dividing the value of the company by the number of shares outstanding. When a company buys back its own shares, it takes money out of the bank, reducing its assets, and consequently the company's value. When it receives shares in return, it reduces the number of shares outstanding. If nothing else changes, the lowered value of the company divided by the lowered number of outstanding shares will result in the exact same price per share.

The advantage of buying back shares arises when following the buyback the company's value increases. That increased value will be shared by fewer shareholders, resulting in a greater increase in the share price. Of course, if the company becomes less valuable, the loss in value will be spread over fewer shares, resulting in a greater loss in price per share than would have resulted in the absence of the buyback.

If the board believes that earnings will increase, and fully discloses the reasons for its optimism, it is appropriate to buy back stock from those shareholders who are unpersuaded and, if their optimism turns out to be justified, then those who refused the buyback offer will be rewarded.

Buying back shares to award them to employees is silly. If the share bonus successfully motivates employees to create more shareholder value, then the "dilution" from issuing shares to them should be at least offset by the increased value they have created. If they haven't created enough shareholder value to "pay for" the shares they receive, then they haven't earned the bonus shares.

Unless a company is constrained by insufficient authorized shares, there is no reason to buy back shares to deliver them to employees.
Score: 1 Votes (Like | Disagree)
theanimaster Avatar
198 months ago
Wow... you guys talking' stocks --- now I know how my old relatives think when I'm talking computers~!!!!
Score: 1 Votes (Like | Disagree)
RoelJuun Avatar
198 months ago
I guess some of my money will be well spent by these gentlemen.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
hero medium 2x feature1

Apple Surveys iPhone Duo Buyers About Crease and Camera

Thursday November 5, 2026 4:22 pm PST by
Apple is sending email surveys to some iPhone Duo buyers to get feedback on display size, crease, under-display camera, and other features. The first question asks why the buyer chose the iPhone Duo now, with answers like "I wanted to try Apple's first foldable," "It was an impulse purchase," and "I expect smartphone prices to increase." Other questions ask about the size of the iPhone...
Latest Stories
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
13 hours ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
14 hours ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
14 hours ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
16 hours ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
19 hours ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
19 hours ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
19 hours ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
20 hours ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
20 hours ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
21 hours ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
22 hours ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
22 hours ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
22 hours ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
23 hours ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
1 day ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
2 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
2 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
2 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
2 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
2 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
2 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
2 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
2 days ago
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
2 days ago
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
2 days ago
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
2 days ago