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'Back to School' Promo to Start Tomorrow - $100 App Store Gift Card Confirmed [Europe Too]


We've relayed multiple times that the Apple Back to School Promotion would be starting at any minute. The predictions starting kicking off a few weeks ago with today even being suggested a possible launch date. We're finally going to see Apple's Back to School promotion launching tomorrow (June 16th), and we actually have photographic proof of the imminent launch.

The above photos were sent to us by a tipster indicating that the promotion will offer a $100 gift card that can be used in the Mac App Store, iTunes Store, App Store or iBookstore, and that it will launch tomororow. In the fine print it specifically lists "June 16th" as the launch date with the promotion running until September 20, 2011".

The offering of an App Store gift card is a notable departure from Apple's previous Back to School promotions which offered students free iPods with the purchase of a Mac. The new push into App Store credit is a reflection of Apple's new push into the App Store for Mac that launched early this year. The Mac App Store will be the distribution point for Mac OS X Lion and Final Cut Pro X.

Update: iSpazio.net reports that European Apple Back to School will also be kicking off with a 75 Euro gift card.



Top Rated Comments

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43 months ago
Need free iPod not free Angry Birds x 100.
Rating: 26 Votes
43 months ago
Very disappointing.
Rating: 26 Votes
43 months ago
Really? A gift card? Sucks hard!
Rating: 15 Votes
43 months ago
Seriously, what's the point? I might as well just buy a refurb.
Rating: 11 Votes
43 months ago
Wow it's about to be a lot of angry posts!
Rating: 9 Votes
43 months ago
What an injustice!

Haha. These negative reactions really are hilarious. Apple obviously doesn't need to push more iPods into the marketplace. There's enough critical mass of Macs, iPads, iPhones, and iPod Touches that it makes a lot more sense to start pushing more software and media consumption.

$100 goes a long way in the iTunes/iBooks/App/Mac App stores.
Rating: 8 Votes
43 months ago
Lame. They take a 30% cut off the App store stuff anyways (not sure about itunes).
Rating: 8 Votes
43 months ago
I don't understand all this anger as Apple doesn't have to provide buyers with any bonus or incentive. :confused:
Rating: 7 Votes
43 months ago
No iPod this year sucks. It's a disappointment for a lot of people, including me.

That said... newsflash: Apple doesn't need incentive-ridden promos to push its products. They don't need to compete with Microsoft's free Xbox, if they believe they can survive without matching that offer. They obviously don't give two ***** about it.

Maybe it'll change next year, who knows. But from a business standpoint, it certainly doesn't make sense to do the same promotion year after year if there are no clear gains.
Rating: 7 Votes
43 months ago
I like how some people are justifying apple's decision by stating that they don't owe us anything.

When a business launches an yearly promotion to boost sales, people get accustomed to free products. Why did Apple give the $100 gift card? Because they have to give something, this decision of course was to promote the mac app store. We don't care for it of course. Majority prefer the Ipod. Next year it will be back to the ipod because Steve will be getting lots of emails complaining about this decision and also by then the mac appstore won't need promotions.
Rating: 6 Votes

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