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MacBook Air Evolving Into Mainstream Product?


Graph from Fortune

A new research note by J.P. Morgan's Mark Moskowitz reveals that Apple's MacBook Air has seen significant sales growth since its most recent refresh in October (via AppleInsider and Fortune). MacBook Air sales in the last quarter were 333% higher year over year with projections of annual revenue of near $2.2 billion. The new MacBook Air adopted an SSD-only design, introduced an 11.6" model, and saw a considerable price drop from the previous models.

"We believe that the growth rate of the MacBook Air stands to moderate, but we expect the product to exhibit increasing contribution to the overall Mac business," Moskowitz wrote. "(The fourth quarter of calendar 2010) was the first quarter in which the MacBook Air accounted for greater than 10% of total Apple Mac units. More importantly, the MacBook Air accounted for 15% of total notebook sales during the quarter, versus 5% in the prior year."

The MacBook Air was originally released in January 2008 as a 13" model only with a starting price of $1799. While Apple has offered slight improvements and price drops in the interim, October's refresh was the most dramatic overhaul of the ultra-portable with the introduction of an 11.6" model that starts at $999.

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15 months ago
News flash: price drops = higher sales figures.
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15 months ago
Yet stocks are at ~$340
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15 months ago
My parents love their 11.6" MBA. My mom was considering an iPad and when my dad saw the MBA, he thought I scammed her into paying more money. Now that he is using it more and more, he finally came around. :)
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15 months ago

News flash: price drops = higher sales figures.

Exactly. Not exactly a shocker considering the considerable price drop to some reasonable figures.
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15 months ago
Isn't the graph misleading? Is it 400 thousand units or 400 million units?

Edit: They've changed the legend of the graph. It's correct now. Nevermind.
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15 months ago
Just wait until they add Thunderbolt to the design. I know more than one person who never even looked at the MBA for its lack of a high speed port.
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15 months ago
Always loved the design...

Wish I can afford one - all I got was a cheap 11.6" Netbook on $199 Holiday special at the MS Store... :(
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15 months ago
i used to own a white macbook 13" and 3g iPad for on the road. Sold the two and bought the MBA - best thing i ever did. The screen on this thing is amazing and its far more functional than an iPad. I have a full mac with me all the time now :)
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15 months ago
Wish they'd take the plunge already and make it the iPad Air. Yeah, heavier, no keyboard, but would be what a lot of people want.

Isn't the graph misleading? Is it 400 thousand units or 400 million units?


Yeah, I expect Apple makes more than a buck thirty on each Air sold.
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15 months ago

Exactly. Not exactly a shocker considering the considerable price drop to some reasonable figures.


Not just the price drop, but performance improvements as well. I had an orig. MBA, and it was a piece of s***. My new MBA is a pretty nice machine. Nice enough I sold my iPad to finance it.
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