Got a tip for us? Share it...

Sales of New Apple TV to Hit One Million Units This Week


In one final promotional push before Christmas, Apple today announced that sales of the new Apple TV will hit the one-million mark this week. The company also noted that users are currently renting or purchasing over 400,000 TV episodes and 150,000 movies per day through the iTunes Store.

Apple today announced that it expects sales of its new Apple TV to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe, all on your HD TV for the breakthrough price of just $99. iTunes users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.

One analyst estimated in the days after the new Apple TV became available that the company appeared to be selling at least one million units per quarter. With the new Apple TV having launched at the very end of September, the estimate appears to have been very much on target.

Apple CEO Steve Jobs announced at the company's mid-October earnings conference call that it had sold over 250,000 units of the new Apple TV in just under three weeks on the market. Consequently, it appears that Apple has sustained that momentum in order to reach one million units in the device's first twelve weeks of availability.

Top Rated Comments

(View all)

19 months ago
Cool! My wife LOVES ours...
Rating: 0 Positives / 0 Negatives
19 months ago
It's a limited device, but at $99 it can sell well...
Personally, I'm waiting for the ATV app store, which presumably will make it able to get almost any available content to my TV...

The only question to my mind is how much Apple will hamstring the app store...
Rating: 0 Positives / 0 Negatives
19 months ago
Fantastic. I'm hoping eventually more sales = more support. More support = more updates. More updates = AppleTV App Store :rolleyes:
Rating: 0 Positives / 0 Negatives
19 months ago
Heading over to the Apple store for an issue with my iPhone. I may bite the bullet and buy myself one.
Rating: 0 Positives / 0 Negatives
19 months ago

It's a limited device, but at $99 it can sell well...
Personally, I'm waiting for the ATV app store, which presumably will make it able to get almost any available content to my TV...

The only question to my mind is how much Apple will hamstring the app store...


Agree. I've been happy with mine. For me, the advantage of being able to watch Netflix on the new ATV has outweighed the disadvantage of not being able to store local content on it. It could be a lot better, though.
Rating: 0 Positives / 0 Negatives
19 months ago
Loving mine (Jailbroken with Plex) .
Rating: 0 Positives / 0 Negatives
19 months ago
Of all these ATV owners I wonder how many of them can actually rent movies "instantly". Because I and it seems many owners on forums are having to wait ridiculous download times of hours before movie rentals can actually be watched. Apple needs to seriously address this issue.
Rating: 0 Positives / 0 Negatives
19 months ago
Sweet.... good to see Apple TV doing well. Although I have a 1st gen device and wish I had this version now. Maybe I'll get one for my brother just to get my Apple fix out of the way? :)
Rating: 0 Positives / 0 Negatives
19 months ago
Bought an aTV day one. Not ever going to rent though.
Rating: 0 Positives / 0 Negatives
19 months ago

Of all these ATV owners I wonder how many of them can actually rent movies "instantly". Because I and it seems many owners on forums are having to wait ridiculous download times of hours before movie rentals can actually be watched. Apple needs to seriously address this issue.



Have you seen this?

http://www.cultofmac.com/google-might-be-to-blame-for-appletvs-slow-streaming-speeds/73952
Rating: 0 Positives / 0 Negatives

[ Read All Comments ]