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Steve Jobs Calls 7-Inch Tablets 'Dead on Arrival', Says 10-Inches Minimum


Steve Jobs made a surprise appearance at today's financial results conference call for Apple's Q4 2010 results. Jobs commented on a range of topics including the fragmentation seen on Android as compared to the iPhone.

Of particular note, Jobs commented on the influx of tablet competitors that are flooding the market, and criticized the 7" tablet size, saying that it was too small.

Commenting on avalanche of tablets heading to market. Just a handful of credible entrants. Almost all use 7" screen, compared to iPad at nearly 10" screen. 7" screen is only 45% as large as iPad's screen. Hold an iPad in portrait view and draw a horizontal line halfway down. What's left is a 7" screen...too small. There are clear limits to how close elements can be on the screen before users can't touch accurately. We believe 10-inch screen is minimum necessary.

This effectively kills persistent rumors that Apple was planning on creating a 7" iPad in the near future. Apple has been known to experiment with different form factors and has even been suspected of creating multiple prototypes to throw off competitors.

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21 months ago
I would have to agree. After using a 7" tablet, I find that it's just too cramped for applications.
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21 months ago
From the Earning Report that just (actually still is) took place, this is what Steve Jobs had to say...



5:26PM "Let's talk about the avalanche of tablets. First, there are only a few credible competitors. And they all have seven-inch screen. This size isn't sufficient to create great tablet apps."

5:27PM "And this size is useless unless you include sandpaper so users can sand their fingers down to a quarter of their size. We've done extensive testing and 10 inches is the minimum tablet size."

5:27PM "Given that tablet users will have a smartphone in their pocket, there's no point in giving up screen size. Seven inch tablets are tweeners -- too big to be a phone, and too small to compete with the iPad."


http://www.engadget.com/2010/10/18/apples-q4-earnings-are-out-records-set-for-revenue-earnings/?sort=newest&refresh=60


So that settles it.
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21 months ago
About time the 7in rumour was killed. 7in is simply not big enough and not worth the hassle.

My wife wanted 10" and I gave it to her. (iPad that is) ;)
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21 months ago
Thank God we're not getting a 7'!
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21 months ago
Finally! Thanks Steve.
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21 months ago
You know, this wouldn't be the first time Steve has dissed what the competition is doing.

;)

Thank God we're not getting a 7'!

Yes, I would hate to be around if I dropped it.

:D
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21 months ago
He also said there was no reason for video on the iPod a few days before the iPod Video.
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21 months ago
Awesome news, no one wants a 7in tablet.
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21 months ago
If I want ultimate portability and an itty-bitty screen space, I have my iPhone. The iPad is for home browsing/email/games. My desktop is for my serious work. 7" makes no sense.
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21 months ago
Well then. It seems as though I'll never own an iPad now. That's fine, I'll be more than happy with my new MacBook Air!
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