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Apple's New iPhone 4 Ad Highlights Retina Display


Apple today released a new television commercial for the iPhone 4, highlighting the device's high-resolution Retina display.

This is the highest resolution phone screen ever. So, every freckle, every wrinkle, every letter, every word, every tweet, tune, battle, and memory looks more beautiful than ever before.

The new ad, entitled "Every", is also featured in Apple's iPhone 4 TV ad gallery.

The new iPhone 4 commercial is the first to debut in the U.S. since an original batch of four commercials featuring FaceTime video calling was released in mid-July.

Related roundup: iPhone 6