Apple Most-Covered Tech Company in Mainstream Media
The New York Times points to a new research report from the Pew Research Center's Project for Excellence in Journalism which finds that Apple was the most-discussed technology company in mainstream media between June 2009 and June 2010, serving as the focus of over 15% of the technology articles and stories appearing in the surveyed media outlets during that time.
In the battle among the tech titans, Apple Inc. won the title in the last year for press appeal. The 34- year-old company attracted more coverage from the mainstream press than any other technology company - and the bulk of it was positive. Its popular devices and orchestrated PR strategy helped it even outpace Google Inc.
From June 2009 through June 2010, 15% percent of the technology stories focused primarily on Apple, versus 11% about Google.
When looking at individual news topics, Apple also scored well, with the iPhone being the #2 most frequent topic for news stories (6.4%) and the iPad checking in at #4 (4.6%). News about Apple CEO Steve Jobs and the App Store also clocked in on the study's radar at approximately 1.5% each. Texting while driving topped the list of discussion topics during the study period with 8.5% of the stories focusing on the issue.
The survey monitored the most highly-visible portions of 52 news outlets during the study period, including the front pages of 11 newspapers ranging from national dailies to small-town newspapers, three cable news TV channels, morning and evening news shows on three TV networks, 12 major news websites, and 10 news and talk radio programs.
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The survey monitored the most highly-visible portions of 52 news outlets during the study period, including the front pages of 11 newspapers ranging from national dailies to small-town newspapers, three cable news TV channels, morning and evening news shows on three TV networks, 12 major news websites, and 10 news and talk radio programs
Predictably, not a single overseas news source was even consulted.
Predictably, not a single overseas news source was even consulted.
Perhaps you could point out where the article or its sources claimed to be international in scope? :confused:
I've had a look and didn't see any claimed international scope.
Unless it was assumed that 'Mainstream Media' meant 'International Media'.
Predictably, not a single overseas news source was even consulted.
True, although they did watch the international version of BBCNews.com for part of the survey!
But ya, the Pew journalism project is pretty U.S.-focused.
Predictably, not a single overseas news source was even consulted.
do not worry, for bad or worst, most of the world is obsessed with US any way, and therefore the trend is likely to carry internationally.
Apple streams its new products all year long to avoid consumer fatigue and a perk is constant media coverage. No other company can do this with a mostly positive spin.
I always see Apple "something" in just about any news site that has a tech section. It is as if Microsoft physically closed their doors and no longer in PC computing.
I guess you can only come in the "me too" position so many times before people just stop caring.
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