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Total iPod Touch Sales Estimated at Over 45 Million


According to market research firm Asymco, Apple's iPod touch has been estimated to have sold more than 45 million units over its lifetime, or nearly 38% of the 120 million iOS devices cited by Apple CEO Steve Jobs at the company's media event last week as having been sold.

We know that there were 59.6 million iPhones sold through June (from SEC filings)

We also know that 3.2 million iPads were sold.

If we assume about 8 million iPhones and 4 million iPads were sold during August and July, the total number of iPod touch sold is 45.2 million.

Asymco had previously calculated the iPod touch as holding 41% of iOS device sales just as the iPad was launching, so it is unsurprising that the device's share has dropped slightly now that a third device has entered the mix.

The calculations are merely rough guides, as they are based partly on estimates and partly on vague claims from Apple and Jobs of milestones shared as "over X number devices" rather than hard data, but they do provide an interesting perspective on the relative performance of Apple's iOS devices. Apple does not officially break out iPod touch sales in its financial reports, choosing instead to lump it in with all other iPod models in a single line item. Jobs did note at last week's media event, however, the the iPod touch has overtaken the iPod nano as the company's best-selling iPod device.

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19 months ago
Is it just me or is the reflected apple logo rotated 90 degrees in that picture?
Rating: 0 Positives / 0 Negatives
19 months ago
Good luck selling more after that itunes' icon debacle. :eek:
Rating: 0 Positives / 0 Negatives
19 months ago
no one has a more complete mp3 player than Apple. The touch is just so awesome. Not even tired a* Sony has been able to one-up the touch.
Rating: 0 Positives / 0 Negatives
19 months ago
Impressive, for a device that never really had a niche of its own.
Rating: 0 Positives / 0 Negatives
19 months ago

Good luck selling more after that itunes' icon debacle. :eek:


Such a low opinion you must have of iTunes users. We're not so fickle (despite the abnormally large number of whining comments on here).

Anyway, I shall buy a Touch and then flog it when the HTC HD7 and/or Zune 7(or whatever) is released. I like my tech so never really remain loyal to one particular brand.
Rating: 0 Positives / 0 Negatives
19 months ago
This really has been a great device. An awesome pocket computer.

And I fully expected the bottom-end 8GB feature would keep the old specs. But it’s got everything! Retina display, faster chips, mic, vibrate, HD camera, FaceTime, all the new stuff!

As a result, I know people who are considering an 8GB touch as a secondary phone! (It seems they know enough FaceTime users that they regularly talk to in other ways—so why not upgrade to video calls?) FaceTime gives you free international video calls, and you get a great music/video/game player to boot.

Plus it’s really thin. (The only thing I can be jealous of as an iPhone user.)

Good luck selling more after that itunes' icon debacle. :eek:


:D
Rating: 0 Positives / 0 Negatives
19 months ago

Is it just me or is the reflected apple logo rotated 90 degrees in that picture?


You are dreaming within a dream?
Rating: 0 Positives / 0 Negatives
19 months ago
If the iPhone ever goes to more than one carrier in the US, l wonder whether the Touch will gradually fade in popularity?
Rating: 0 Positives / 0 Negatives
19 months ago
That's cause the iPod Touch is awesome!

I don't know about the other people who pre ordered their iPods, but I already got a shipment notification and a delivery date of September 9th. :D
Rating: 0 Positives / 0 Negatives
19 months ago

Good luck selling more after that itunes' icon debacle. :eek:

ahh another post about a totally silly issue...i mean my pops, getting up in years, can't stand changes but never muttered a thing about the icon...the amount of time spent on drivel like this makes me jump back into my studies, and hope the level of comments gets to good technical/informational levels..once again.
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