Media event set for September 9, launch likely ~10 days later.
App Store Listings Added to Google Mobile Search Results
Google yesterday announced that it has rolled out a new feature for its mobile-formatted search results pages, offering direct links to App Store and Android Market application listings as part of the results.
As of today, if you go to Google.com on your iPhone or Android-powered device and search for an app, we'll show special links and content at the top of the search results. You can tap these links to go directly to the app's Android Market or iPhone App Store page. You can also get a quick look at some of the app's basic details including the price, rating, and publisher. These results will appear when your search pertains to a mobile application and relevant, well-rated apps are found.Clicking on a "More results for your iPhone" link under suggested apps will automatically link users to the App Store and perform a search on the app's name.
Google notes that the feature is currently available in the United States, but will be extended to other countries and devices in the future.