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Apple Responds to Reports of Final Cut Pro Refocusing

CNET reports that Apple has issued a response to yesterday's report that the company is working to "rethink" its Final Cut Pro offerings as the balance of usage of the video production software has shifted towards "prosumers" from the high-end professionals it originally targeted.

"Final Cut Pro is the first choice for professional video editors, and we've never been more excited about its future," Apple spokesman Bill Evans told CNET. "The next version of Final Cut is going to be awesome, and our pro customers are going to love it."

Apple currently offers Final Cut Express, targeted at prosumers, which CNET notes should leave the Final Cut Pro team free to continue catering to high-end video professionals with the Final Cut Studio package.

Apple's comments don't necessarily rule out the report's claims of the company looking to bring in more "prosumer-friendly" features to the full Final Cut Studio package, but do suggest that it is not planning on forgetting its professional audience with future releases.

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23 months ago
Thank God. Back to editing...
Rating: 0 Positives / 0 Negatives
23 months ago
I'll be the judge of that when it comes out.
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23 months ago
Everybody panicked?
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23 months ago
Bring it on!
Rating: 0 Positives / 0 Negatives
23 months ago
any UI changes or new approach in the way it works will always resort in people loving or hating it. Look at Adobe's changes over the years. Should be interesting to see what they do.
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23 months ago
I believe Apple is all about MacRumors and not the other way around.

I mean, why Apple would need to research the market? they just need to take a look at this site and that is it.
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23 months ago
Looking forward to it, Apple!

ProRes 4:4:4:4 is a great codec.
Rating: 0 Positives / 0 Negatives
23 months ago
methinks that Final Cut Express will get some prosumer treatment.

It's somewhat silly and daunting that in between iMovie and the powerful Final Cut Pro is Final Cut Express, which is the complex interface with some options turned off.

Maybe they will aperature-ize it, new advanced interface to test the waters to feel out the ever-important pro community.
Rating: 0 Positives / 0 Negatives
23 months ago
Ok which one of you clicked negative?
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23 months ago

methinks that Final Cut Express will get some prosumer treatment.


Yeah. EVERYTHING about that rumor yesterday screamed "Final Cut Epress is gonna get worked over!"

Everyone panicked about Final Cut Pro, but that really didn't seem to be what they were talking about.
Rating: 0 Positives / 0 Negatives

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