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Apple Now Blocking 'Overtly Sexual' Apps from App Store

iPhone developer ChilliFresh posted (via TechCrunch) that they received an email from Apple tonight indicating that their iPhone app Wobble iBoobs had been pulled from the App Store. The email revealed that Apple was now removing overtly sexual content due to customer complaints:

The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.

We have decided to remove any overtly sexual content from the App Store, which includes your application.

Thank you for your understanding in this matter. If you believe you can make the necessary changes so that Wobble iBoobs (Premium Uncensored) complies with our recent changes, we encourage you to do so and resubmit for review.

Sincerely,
iPhone App Review

A search of other similarly adult themed apps on AppShopper shows that many (but not all) have already been removed from the App Store.

ChilliFresh's app had been well known and generated over $260,000 in its App Store lifetime. The developer points out that his app actually ships with no images and simply uses user supplied images. Meanwhile, at least one other developer seems to have accidentally gotten caught in the crossfire with his Invisible Girl book being removed despite the developer's insistence that the ebook contains no sexual references. Of note, Playboy's official app remains on the App Store at this time.

Top Rated Comments

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26 months ago
another great example making all the sense in the world...
Rating: 0 Positives / 0 Negatives
26 months ago
Good riddance.

I'm as raging a liberal as anyone and love freedom of speech, but seeing iBoobs or HoxSexSuperHotGirls in the top apps makes me really lose faith in humanity and I'd rather see more worthwhile apps (or at least more...content-heavy apps) be celebrated instead.
Rating: 0 Positives / 0 Negatives
26 months ago
Good. You have to draw the line somewhere. If you want mobile porn there's Safari browser.
Rating: 0 Positives / 0 Negatives
26 months ago

Good riddance.

I'm as raging a liberal as anyone and love freedom of speech, but seeing iBoobs or HoxSexSuperHotGirls in the top apps makes me really lose faith in humanity and I'd rather see more worthwhile apps (or at least more...content-heavy apps) be celebrated instead.


I do not think you understand the meaning of the word "liberal."
Rating: 0 Positives / 0 Negatives
26 months ago

Good riddance.

I'm as raging a liberal as anyone and love freedom of speech, but seeing iBoobs or HoxSexSuperHotGirls in the top apps makes me really lose faith in humanity and I'd rather see more worthwhile apps (or at least more...content-heavy apps) be celebrated instead.


So then don't feature them, but that doesn't mean you need to pull them.
Rating: 0 Positives / 0 Negatives
26 months ago

Good. You have to draw the line somewhere. If you want mobile porn there's Safari browser.


Exactly. While this particular app provided more function than a sultry slide show, it could easily be rebranded as iWobble. Same functions, just take away the implications that it should be used on breasts.

I'm sure we'll have some of the usuals on here complaining that Apple is too draconian and big brother-like and "they don't need to decide what's best for me" and "this is all Obama's fault" and the rest of the typical entitlement nonsense, but seriously, this gets rid of a good amount of waste on the App Store.
Rating: 0 Positives / 0 Negatives
26 months ago
Yet Call of Duty remains.

Not that I'm anti-violence. I'm in support of all the things that create R/M ratings, not just the visuals that go boom.
Rating: 0 Positives / 0 Negatives
26 months ago

Good. You have to draw the line somewhere. If you want mobile porn there's Safari browser.


I hope it's just a beginning. There are about 130K useless apps in the App store. Someone has to do something about it. :p
Rating: 0 Positives / 0 Negatives
26 months ago
I am glad, lately there have been tons of boobie apps every day that just clutter the app store. asian girls, latina girls, ...... it seems some companies were releasing 20 similar apps every day that were just different half naked girls. Glad this won't be cluttering up the app store anymore!
Rating: 0 Positives / 0 Negatives
26 months ago
That's one less trashy app on the app store, and more to follow. I was getting fed up of all these "sexy" apps filling up the top 25 lists.

Now if Apple would remove all the "lite" apps and add a lite/trial feature for paid apps, that would make the app store a nicer experience :)
Rating: 0 Positives / 0 Negatives

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