Adobe Executive Kevin Lynch Discusses Flash on Mac, iPhone, and iPad
Lynch's comments about Flash on the Mac indicate that the Adobe is working hard on CPU usage during video rendering, acknowledging that such tasks use more CPU cycles on the Mac than on Windows. Regarding the iPhone, Lynch defends the importance of Flash on the Web, noting that he is hopeful that the adoption of Flash capabilities on a number of smartphone platforms will help convince others such as Apple to follow suit.
Well, there's a lot of Flash content on the Web, and so, right now about 85% of the top websites have Flash on their website. So if you want to view the whole Web, not having the ability to view Flash really is kind of limiting in terms of the experience on the devices, and so we're really focused on making sure that we can bring the ability to view Flash content and interact with it across all of these devices...I'm hopeful in the smartphone space, for example, that as people start to see that you can get a great experience with Flash in the smartphone, for example on Android, and Palm, and Nokia, and RIM, and these other devices, that that will encourage others to adopt Flash as well on their devices.
In the interview, Lynch also discusses Adobe's efforts on its AIR platform, which bundles the Flash runtime into applications, allowing developers to easily port their applications to a variety of platforms, including the iPhone.In a follow-up article, BoomTown's Kara Swisher also posts a video of Lynch showing off a digital version of Wired magazine has developed using Adobe AIR. The working concept, which Wired expects to be able to easily port to the iPad via the AIR platform, has also been previewed by Wired.
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A platform provider (Apple in this case) can envelop and existing product by offering a substitute that does not require the user to have an additional outlay or usage costs. Apple can do this with QuickTime and/or by implementing HTML5 (which they already support).
Note the competition that Adobe Flash is experiencing from platform providers such as Apple, Microsoft (Silverlight), and even Google. Adobe's stronghold on video is now over.
I'd like to know who the "top websites" are, and how many there are of which 85% use flash. It seems a bit of a throw away statement.
That statement probably includes those using flash advertisments, something I'm more than happy to not have flash capabilities for!
they had a strategy from beginning on...
Adobe better be working hard on making flash better on Mac. I was watching a youtube video and opened my iStat widget. My CPU was working harder on showing the video, than it does rendering a video in Final Cut......
until then I watch youtube in HTML 5 :D
But I want to know why after the i millions flash updates it still doesn't work right?
(same deal with Adobe reader.....lot's and lot's of updates, but it's a fine product)
I'd like to know who the "top websites" are, and how many there are of which 85% use flash. It seems a bit of a throw away statement.
i think there is some kind of movie website... that people have a cheap membership and stream movies... netmovies?... netfilms? netficks? can't remember...
"right now about 85% of the top websites have Flash on their website."
WTF is a "top" website?!? I disable Flash for all but a few websites and wish it would go away on those too. I would say my Internet experience is 95% Flash free.Does "top website" = "websites with ads"???
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