Apple's Deal With Google for iPhone Search Pegged at Over $100 Million Per Year
Our source tells us "there's too many options" for search on the market, so there's no reason for Apple to build its own search engine.
Another reason Apple might not want to build its own search engine: It's getting over $100 million a year from Google in its revenue share deal, according to our source.
For Apple, that's not a lot of money. But, it's enough that it doesn't make sense for Apple to put considerable resources towards building its own Internet search engine. And, if Apple wanted more money or options, there's Microsoft -- with Bing and a big checkbook.