Apple Expands Browser-Based 'iTunes Preview' Functionality to Include App Store
TechCrunch reports that Apple has expanded its browser-based 'iTunes Preview' functionality to include pages for App Store applications.
To see this for yourself, open any direct link to an iPhone app (example) in your favorite Web browser.
You'll notice that instead of only throwing up a dialog box prompting you to confirm that you wish to launch iTunes on your desktop, you'll see a nice page with the app logo, price, description, screenshots, rating, reviews and more in a new window or tab.
Simultaneously, iTunes will be opened and you'll be directed to the app's detail page in the App Store.
While Apple's iTunes Store has always been something of a proprietary browser, the company has only recently made a significant push into the real browser environment itself. With Apple's recent purchase of streaming music service Lala Media and rumors of the Lala team being deployed to develop a cloud-based iTunes, Web browsers appear poised to play an even greater role in the iTunes experience.
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Good marketing move too, now that I think about it.
Funny how this capability suddenly appears. I can even tell you why. There are many of us who do not own an iPhone or iPod Touch and, therefore, do not have access to browse the App Store. How can we know what's available for the iPad we're planning to buy? We need to have access to the App Store through a "regular" browser, of course!
You don't need an iPhone or iPod touch to look at apps anyway. You can browse the App Store through iTunes of course!
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