Apple Acquired Quattro Wireless for $275 Million?
All Things D reports that Apple is set to announce that it has acquired Quattro Wireless for $275 million.
Quattro Wireless describes itself as a "global mobile advertising company, empowering advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI." The company is a competitor to AdMob, another advertising company, that was acquired by Google for $750 million. Apple was said to have talked to AdMob about possible acquisition prior to Google's acquisition.
The official announcement is expected to come as early as tomorrow.
Quattro Wireless describes itself as a "global mobile advertising company, empowering advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI." The company is a competitor to AdMob, another advertising company, that was acquired by Google for $750 million. Apple was said to have talked to AdMob about possible acquisition prior to Google's acquisition.
The official announcement is expected to come as early as tomorrow.
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28 months ago
http://kara.allthingsd.com/20100104/exclusive-apple-to-buy-quattro-wireless-for-275-million/
Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed. The announcement might come as soon as tomorrow, upping the ante in the mobile advertising business significantly.
Google (GOOG) recently forked over an astonishing $750 million for AdMob, a Quattro competitor, which Apple (AAPL) had also made a bid to acquire.
28 months ago
Certainly a lot cheaper than Admob cost Google... so is Apple just going to start buying up advertising companies to prevent Google from buying them and getting information about the App Store market place?
28 months ago
Looks like apple and google are going toe to toe, I see this battle getting hotter between the two this year
28 months ago
Looks like apple and google are going toe to toe, I see this battle getting hotter between the two this year
+1
Android steps on iPhone. This acquisition is a poke back. Be watching this carefully.
28 months ago
+1
Android steps on iPhone. This acquisition is a poke back. Be watching this carefully.
I'm sure it's more than just a pissing match.
Apple wouldn't acquire Quattro Wireless unless there is a profit to be had.
After all, they are a publicly owned corporation with shareholders.
28 months ago
Does anyone else see this as a platform for providing ads in newspapers and magazines on the new MacTab/iSlate/whatever?
28 months ago
In paid apps. :(
No doubt. This has been an unsettling trend I've noticed in the App Store in the past month or so. Previous apps that I paid for are now suddenly laced with ads after an update. I guess there will just have to be more apps to avoid.
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