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What is the Ultimate Role of the Apple Tablet?

While we normally avoid purely speculative pieces here on MacRumors, John Gruber has posted a particularly interesting opinion piece on what void or need the Apple Tablet might fill. Gruber acknowledges that this is not based on inside knowledge, but he is certain that a Tablet project is in the works and describes a "cone of silence" surrounding all those involved in the project.

Exactly what purpose or role an Apple tablet will fulfill is a legitimate question that has been raised on a number of occasions. Since other company's tablets have so far been commercially unsuccessful, what could Apple bring to the table that will suddenly make them a success? Steve Jobs himself has previously questioned what they were good for besides surfing the web in the bathroom.

Gruber believes the upcoming Apple Tablet will replace the low end of Apple's portable computer market which is currently held by the MacBook and instead focus on some core functionality and do it well.

And so in answer to my central question, regarding why buy The Tablet if you already have an iPhone and a MacBook, my best guess is that ultimately, The Tablet is something youll buy instead of a MacBook.

Like all Apple products, The Tablet will do less than we expect but the things it does do, it will do insanely well. It will offer a fraction of the functionality of a MacBook but that fraction will be way more fun.

Apple clearly has been able to reinvent a class of product like they did with the MP3 player (iPod) and mobile phone (iPhone), and people are certainly hoping they will be able to do the same thing with the Tablet. Much of the differentiation of these products was done in software, so we agree with Gruber that the Tablet OS can't and won't simply be a scaled up iPhone OS or scaled down Mac OS.

One common prediction I disagree with is that The Tablet will simply be more or less an iPod Touch with a much bigger display. But in the same way that it made no sense for Apple to design the iPhone OS to run Mac software, it makes little sense for a device with a 7-inch (let alone larger) display to run software designed for a 3.5-inch display.

Exactly how that will be accomplished, of course, is the big secret.

Apple is rumored to be launching their Tablet in 2010 and Steve Jobs has been described as being extremely happy with the upcoming device.

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28 months ago
It will be the dawn of a new breed of couch potato.
Rating: 0 Positives / 0 Negatives
28 months ago
This has been my long standing opinion as well.

It makes no real sense to simply make the tablet a large iPod touch, Apple wouldn't do that, it's not like them.

At any rate, it should be quite interesting to see what comes out with it!
Rating: 0 Positives / 0 Negatives
28 months ago
If it surfs web, but also runs Keynote and is nice to type on, then I'll buy. I think it is for those occasions a Macbook is just too much.
Rating: 0 Positives / 0 Negatives
28 months ago
I can't see how there could be so much doubt after the success of the Kindle.

It seems pretty obvious to me that the iTablet is for reading.

"Books," (the definition will change) magazines, academic papers etc etc Long-form stuff -- not blog posts much less tweets.

And watching movies.

Isn't that enough?

I sure think so.

Jobs' name goes down alongside Gutenberg even if he thinks that the only place people read is in the bathroom.
Rating: 0 Positives / 0 Negatives
28 months ago
Jan 26, 2010 KEYNOTE

SJ: Hi, Im Steve Jobs and we have some great products for you Today.
Audience : clapping, cheering.
SJ: Let me show you some stats_
Audience :*Ohhhhhh, Uhhhhhhh,*Ahhhhh
SJ :*We have some new updates to our products and services, New OS, apps, games_
SJ : We have some new partners for our future products (Verizon, T-Moble, Sprint) others
Audience :*Ohhhhhh, Uhhhhhhh,*Ahhhhh, Yeahhhhh, one geek faints.
Audience :*Thats it?
SJ : I have one more thing to show you_
Audience :*clapping, cheering,*Ohhhhhh,*Ahhhhh, Yeahhhhh
SJ : Takes out the New MacBook /(tablet)*
SJ : BOOM!!!!
Audience :*Faints, crying,*clapping, cheering, WOW! Ooooooooohhhhhhh, Yeaaaahhhhh
Internet : Twitter crashes again, over Apple news.
SJ: We have a great Super Bowl Ad I think you will enjoy.
Audience :*Yes, Yes, Please, Please,
SJ : Lets take a look.
Audience :*OMG! clapping, cheering,*Ohhhhhh,*Ahhhhh,
SJ : I think you will enjoy this new line up, thank you for coming.
Audience : Geeks walk out and start blogging on their iPhones.:D
Rating: 0 Positives / 0 Negatives
28 months ago

Jan 26, 2010 KEYNOTE

SJ: Hi, Im Steve Jobs and we have some great products for you Today.
Audience : clapping, cheering.
SJ: Let me show you some stats_
Audience :*Ohhhhhh, Uhhhhhhh,*Ahhhhh
SJ :*We have some new updates to our products and services, New OS, apps, games_
SJ : We have some new partners for our future products (Verizon, T-Moble, Sprint) others
Audience :*Ohhhhhh, Uhhhhhhh,*Ahhhhh, Yeahhhhh, one geek faints.
Audience :*Thats it?
SJ : I have one more thing to show you_
Audience :*clapping, cheering,*Ohhhhhh,*Ahhhhh, Yeahhhhh
SJ : Takes out the New MacBook /(tablet)*
SJ : BOOM!!!!
Audience :*Faints, crying,*clapping, cheering, WOW! Ooooooooohhhhhhh, Yeaaaahhhhh
Internet : Twitter crashes again, over Apple news.
SJ: We have a great Super Bowl Ad I think you will enjoy.
Audience :*Yes, Yes, Please, Please,
SJ : Lets take a look.
Audience :*OMG! clapping, cheering,*Ohhhhhh,*Ahhhhh,
SJ : I think you will enjoy this new line up, thank you for coming.
Audience : Geeks walk out and start blogging on their iPhones.:D


Now that's pretty darn close in my opinion..

This "product" will knock the lights out of Google and CES.
Rating: 0 Positives / 0 Negatives
28 months ago
I hope it comes with an IR transmitter. Ultimate remote control? or just a giant remote control... haha.

Anyways, I think their aim is on college students. Taking notes, syncing with other macs. Can't wait to see what Apple has made!
Rating: 0 Positives / 0 Negatives
28 months ago

I can't see how there could be so much doubt after the success of the Kindle.


How many Kindles has Amazon sold? They've never said.

arn
Rating: 0 Positives / 0 Negatives
28 months ago
Web-surfing; e-mail; movies and music; television; iPhone apps; it's own apps; e-reader (newspapers, magazines, books, comics); game player, cloud computer, etc. I think we all agree on most of this, as the rumor mill has not been silent the past year or two.

But what about productivity? How much will the Tablet "eat into" the Macbook's space? Personally, I hope that at least I will not only be able to read the "Great American Novel" on my "iSlate", but also be able to WRITE the next one! Writing more than e-mail and tweets is a MUST for me....
Rating: 0 Positives / 0 Negatives
28 months ago

What is the Ultimate Role of the Apple Tablet?


Fancy coffee table tray?
Rating: 0 Positives / 0 Negatives

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