International Performance Seen Driving iPhone and iPod Touch Growth
AdMob has released its November 2009 Mobile Metrics Report, offering a featured look at the iPhone and iPod touch's international growth during 2009 as seen by data collected through its ad network. The data shows that, while the U.S. has seen strong growth with a doubling of the number of iPhone and iPod touch devices appearing on AdMob's network, international growth has been even more substantial. Led by Japan's nearly 350% increase and France and Australia claiming 250-300% growth, AdMob's network saw overall worldwide growth of 150% during the course of the year.
International growth has been a key theme for the iPhone in recent months, with a recent report showing the device claiming a 46% share of the smartphone market in Japan. The iPhone also had a strong opening in South Korea late last month, a fact captured in AdMob's data.
AdMob notes that Android has also seen strong growth so far this year, including a substantial rise in the U.S. over the past month led by the launch of the Motorola Droid from 20% of smartphone ad requests in October to 27% in November. The increase, however, has primarily come at the expense of smaller operating system, as Apple has managed to continue holding 55% of the U.S. ad request market while boosting its international share to 54% only a month after hitting the 50% milestone.
International growth has been a key theme for the iPhone in recent months, with a recent report showing the device claiming a 46% share of the smartphone market in Japan. The iPhone also had a strong opening in South Korea late last month, a fact captured in AdMob's data.
AdMob notes that Android has also seen strong growth so far this year, including a substantial rise in the U.S. over the past month led by the launch of the Motorola Droid from 20% of smartphone ad requests in October to 27% in November. The increase, however, has primarily come at the expense of smaller operating system, as Apple has managed to continue holding 55% of the U.S. ad request market while boosting its international share to 54% only a month after hitting the 50% milestone.
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28 months ago
notice how these other high bandwidth using (i.e. Japan) countries aren't having netowork problems, cough, AT&T.
28 months ago
No doubt Apple got a winner here... it's just a question, of whether they will continue to innovate or will they rest/pause... I'd hate it if the latter happens...
28 months ago
This is why Apple should have bought AdMob. Most of the mobile advertising growth is coming from the iPhone. It makes sense for Apple to capitalise from that, even if its not really part of their core business.
At the very least, Apple should have bought a sizeable share of the equity - capitalising from growth in the mobile advertising market that they themselves are driving without having the burden of having to run a business they have little experience in (potentially risking growth and possibly drawing Google in to compete).
EDIT: Thinking about it a bit more, Apple could have blocked Google's takeover. This would mean that Google would either have to buy some of AdMob's equity (which may cause competition questions), or expand AdSense to cover apps, which is a risky strategy given AdMob's dominance in the mobile advertising market. This would have almost certainly spoiled Apple's relationship with Google, and at the end of the day, Apple wouldn't be in much a better position. I'm sure there was some sort of deal between Apple and Google.
At the very least, Apple should have bought a sizeable share of the equity - capitalising from growth in the mobile advertising market that they themselves are driving without having the burden of having to run a business they have little experience in (potentially risking growth and possibly drawing Google in to compete).
EDIT: Thinking about it a bit more, Apple could have blocked Google's takeover. This would mean that Google would either have to buy some of AdMob's equity (which may cause competition questions), or expand AdSense to cover apps, which is a risky strategy given AdMob's dominance in the mobile advertising market. This would have almost certainly spoiled Apple's relationship with Google, and at the end of the day, Apple wouldn't be in much a better position. I'm sure there was some sort of deal between Apple and Google.
28 months ago
for what its worth...out of people i know....few have been getting iphones lately...more blackberries and random other second-rate phones.
seemed like there was a pretty strong rush over the early summer but it has slacked off a little. This story about international growth makes a little more sense in that context.
maybe att fail is getting stronger and stronger?
seemed like there was a pretty strong rush over the early summer but it has slacked off a little. This story about international growth makes a little more sense in that context.
maybe att fail is getting stronger and stronger?
28 months ago
Most people underestimate iPhone's ability to grow internationally, esp. in the Asia. The ability of the OS to allow 20+ languages is simply amazing. Most people have no clue how hard it is to write in Chinese, Japanese, Korean etc when it's not alphabet based. To be able to do this easily and switch back and forth is WOW!.
28 months ago
But wasn't iPhone introduced recently to those countries with 200-300% growth over the year? Of course one would suspect these trends. That is why in the US, the growth was "only" 100%.
28 months ago
Most people underestimate iPhone's ability to grow internationally, esp. in the Asia. The ability of the OS to allow 20+ languages is simply amazing. Most people have no clue how hard it is to write in Chinese, Japanese, Korean etc when it's not alphabet based. To be able to do this easily and switch back and forth is WOW!.
you mean they dont have regular keyboards with letters like in the U.S.? i honestly never thought about that before.
28 months ago
Most people have no clue how hard it is to write in Chinese, Japanese, Korean etc when it's not alphabet based.
Korean is not alphabet based? Hangul, the Korean alphabet, is known to be a very scientifically designed alphabet. Koreans rarely use Chinese characters unlike Chinese and Japanese.
28 months ago
These graphs are meaningless without unit numbers. Statistical analysis should be classified as fiction.
300% growth in France. Did it go from 3 to 12 iPhones? Or 3,000,000 to 12,000,000? The words "even more substantial" are trite without data.
300% growth in France. Did it go from 3 to 12 iPhones? Or 3,000,000 to 12,000,000? The words "even more substantial" are trite without data.
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