Public launch September 17 ahead of iPhone 6 debut.
Apple to Overhaul iTunes Service?
Lala currently allows users to buy and listen to music through their web browser. An Apple version of the service would operate the same way, with music being streamed to users from a central server. This is in stark contrast to Apple's current iTunes model, where songs are purchased and downloaded locally. Record company executives are said to be optimistic about the prospect, but wary at giving Apple more power.
Such a move, however, would be a big departure for Apple, who has previously insisted that customers wish to own their music. This on-demand streaming raises issues of long-term ownership as well as technical issues if rights holders or providers go out of business in the future.
Overall, the article adds little new information but does seem to confirm much of the speculation that Apple might translate Lala's exact business model over to iTunes.