Google to Acquire Mobile Advertising Firm AdMob
The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits:
- Advertisers will be better able to engage mobile users with AdMob's ad formats
- Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem
- Users will see more relevant ads and ultimately get access to more ad-supported content and applications - improving their mobile experience
We've written in the past about how mobile phones are becoming an increasingly indispensable part of our daily lives, and we continue to see how great devices with full Internet browsers and vibrant app marketplaces are driving an explosion of usage. In fact:
- iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google's 5x mobile search growth over the past two years
- And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]
Top Rated Comments
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really dont want any ads when using apps but looks like this is the future regardless
Google grows even larger and larger... soon, it'll eat all of us.
Sooooo... 'Google' will be called "Gobble"! :eek::D:rolleyes:
Actually, Google will make their phones "free" by paying off the hardware manufacturers and cellular network carriers hosting the phones, so, no further need of paying full cost for unbroken phones, and no subsidized phones. Your free phones will be ad laced... want to see a video, first see a 15 second ad; want to play a music track, first see a 15 second ad, want to download or use an app, first see a 15 second ad, want to use your MMS, first see a 15 second ad before getting to the MMS... something like that I can envision coming from Google and don't forget to ad you Google "AdSence"! But your phone is free! AS for me... :apple::cool:
Hope I can use a decent adblock when this time arrive.
Ads are a necessary evil.
Google provide and make money from advertising.
AdMob provide and make money from advertising.
Google acquire AdMob.
Google makes even more money from advertising.
Android remains unaffected.
That's pretty much it.
EDIT: What does this news have to do with Apple and Mac Rumours anyway?
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