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Apple Preps Broadway Store for Opening


Fortune reports that Apple has issued media invitations for a preview of the company's fourth Manhattan store scheduled to officially open in New York City's Upper West Side at Broadway and 67th Street on Saturday, November 14th.

The store, located on the Upper West Side at Broadway and 67th Street, is well-positioned to get attention from the crowds and the TV cameras that will line the avenue for the Macy's Thanksgiving Day parade less than two weeks later.

ifoAppleStore previewed the new store earlier this month, showing off the "curtain" barrier currently shielding the store from public view and a high-level view of the store's unique glass roof and curving faade.


The Upper West Side store opening is part of a rush of several such high-profile openings as the company prepares for the holiday shopping season. Apple's first French retail store opens in Paris tomorrow, with a second French store set to open in Montpellier the following weekend.

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33 months ago
Surprised Steve is ok with the little pieces of scotch tape holding the panels up.
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33 months ago
Upper West Side?? Score!!! Can't wait to see it in person.
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33 months ago
My HS is on 60th street and 11th ave, and I walk to Columbus Circle to take the train home. I'll walk a little further to check it out..
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33 months ago
Between the price of the real estate and the architectural design and building costs, that store must cost a fortune!

Quite the bold move for a company to be that extravagant in the current economical climate.
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33 months ago
is this brand new construction? or a renovation of an existing building?

Cause it is a really cool structure...
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33 months ago

Between the price of the real estate and the architectural design and building costs, that store must cost a fortune!

Quite the bold move for a company to be that extravagant in the current economical climate.


those stores bring in big money in many ways other than gross sales. Its advertizing and cool factor that can't be beat
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33 months ago

is this brand new construction? or a renovation of an existing building?

Cause it is a really cool structure...


used to be a victorias secret:cool:
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33 months ago
New store in the center line of cameras of the Macy's Thanksgiving Parade? Talk about great advertising there.
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33 months ago

that Apple has issued media invitations for a preview of the company's fourth Manhattan store scheduled to officially open in New York


Error

http://www.apple.com/retail/upperwestside/%22
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33 months ago
Hi,

I would argue this is the best time for Apple to expand its stores given lower material costs, labour costs, and land values. A good time to be greedy.

s.
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