In a note to clients issued today, research analyst Mike Abramsky reported on the results of several recent RBC IQ/ChangeWave survey questions demonstrating surging Mac and iPhone sales momentum, as well as significant interest in a potential Apple tablet computer.
In a survey of customers who had purchased a computer within the past 90 days, 25% of respondents reported purchasing a Mac laptop, nearly matching previous highs set late last year and up from 18% in July. Abramsky notes that the sales spike has likely been driven by a combination of price cuts to Apple's notebook lines and back-to-school shopping. Apple's launch of Mac OS X Snow Leopard, generally-improving consumer electronics sales, increased brand awareness and iPhone-related spillover are also cited as factors in Apple's recent Mac rebound.
On the iPhone front, 30% of surveyed smartphone customers are now iPhone owners, up from 25% in June. Based on its research, RBC projects Apple to reach a 2% share of the total global mobile phone market this year with 22.8 million iPhones sold. RBC estimates that Apple's mobile phone market share will rise to over 4% on sales of 54.7 million iPhones in 2012.
An RBC IQ/ChangeWave survey question about a hypothetical Apple tablet priced in the $500-$700 range also revealed significant interest, with 21% of buyers noting that they would be interested in purchasing such a device. That data compares to only 9% of buyers who had expressed interest in purchasing the iPhone in April 2007 ahead of its launch.
Wednesday April 24, 2024 3:39 pm PDT by Juli Clover
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Wednesday April 24, 2024 2:05 pm PDT by Joe Rossignol
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
