Got a tip for us? Share it...
• • RSS

Apple Releases Three New iPhone Ads: 'Dine', ' Nature', and 'Pass'

Monday September 21, 2009 11:08 pm PDT by Eric Slivka

Apple today released three new iPhone commercials, airing them on U.S. prime time television and posting them to the company's iPhone ad gallery. The ads mark a departure from the company's recent theme of highlighting three App Store applications per commercial and instead feature six applications per ad. All three commercials also mention that there are now 75,000 applications available in the App Store.

Dine
- TripCase [App Store, Free]
- New York Subway 09 [App Store, $4.99]
- Epicurious Recipes & Shopping List [App Store, Free]
- Zagat To Go '09 [App Store, $9.99]
- Quickoffice Mobile Office Suite [App Store, $9.99]
- Gap StyleMixer [App Store, Free]

Nature
- iXpenseIt [App Store, $4.99]
- DailyFinance [App Store, Free]
- GuitarToolkit [App Store, $9.99]
- Lonely Planet Mandarin Phrasebook [App Store, $9.99]
- iBird Explorer Plus [App Store, $19.99]
- Pizza Hut [App Store, Free]

Pass
- Fandango [App Store, Free]
- G-Park [App Store, $0.99]
- VocabWiz College Vocabulary [App Store, $4.99]
- 365 Crosswords [App Store, $4.99]
- Classics [App Store, $2.99]
- ABC Animals [App Store, $1.99]

A number of the applications highlighted in the new commercials have been featured in previous ads, including Lonely Planet Mandarin Phrasebook, iBird Explorer Plus, G-Park, and Classics.
[ 14 comments ]

Top Rated Comments

(View all)

Avatar
spillproof
Posted: 31 months ago
ABC Animals, wow learning to read on an iPhone. Hello future, goodbye books. Oh and I like the new music.
Rating: 0 Positives / 0 Negatives
Avatar
Tsurisuto
Posted: 31 months ago

Oh and I like the new music.


Me too, does anyone know what it is?
Rating: 0 Positives / 0 Negatives
Avatar
spaceballl
Posted: 31 months ago
The big news here is the music change!
Rating: 0 Positives / 0 Negatives
Avatar
jmann
Posted: 31 months ago
Meh. I wanna see them do other stuff with the commercials besides showcase apps. :)
Rating: 0 Positives / 0 Negatives
Avatar
msizzle64
Posted: 31 months ago

Me too, does anyone know what it is?


Submarine Symphonika - The Submarines

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=277604012&s=143441

The Submarines were also used in the original iPhone 3G ads, with "You, Me and the Bourgeoisie."
Rating: 0 Positives / 0 Negatives
Avatar
PBF
Posted: 31 months ago

Submarine Symphonika - The Submarines

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=277604012&s=143441

The Submarines were also used in the original iPhone 3G ads, with "You, Me and the Bourgeoisie."

Cheers for that! Shazam failed to identify the song with all the talkin' in the foreground. :p

P.S. I'm surprised that Apple picked yet another song from the same artist, same album. Never been like that before. They must really like 'em. :)
Rating: 0 Positives / 0 Negatives
Avatar
iOrlando
Posted: 31 months ago
well i cant see those videos now but i'm pretty sure they will be played during gossip girl and 90210. Not like i watch those shows...i'm just saying...
Rating: 0 Positives / 0 Negatives
Avatar
twoodcc
Posted: 31 months ago
i think i saw one of these on tv during monday night football last night
Rating: 0 Positives / 0 Negatives
Avatar
Rojo
Posted: 31 months ago

Meh. I wanna see them do other stuff with the commercials besides showcase apps. :)


Honestly, it's the APPS that "make" the iPhone, and really sets it apart from all other smart phones. What other feature does the iPhone have that can't be "beat" by some other phone out there? There are some things, of course, like the best UI experience -- but that's hardly something that's going to "win over" many people. And it's something that can't really be conveyed well in a TV ad anyway (you need to have hands-on experience to really understand...).

Focusing on apps really makes the MOST sense in these ads. No other phone is going to beat Apple at that game...
Rating: 0 Positives / 0 Negatives
Avatar
Xian Zhu Xuande
Posted: 31 months ago

Honestly, it's the APPS that "make" the iPhone, and really sets it apart from all other smart phones. What other feature does the iPhone have that can't be "beat" by some other phone out there? There are some things, of course, like the best UI experience -- but that's hardly something that's going to "win over" many people. And it's something that can't really be conveyed well in a TV ad anyway (you need to have hands-on experience to really understand...).

Focusing on apps really makes the MOST sense in these ads. No other phone is going to beat Apple at that game...

+1. Spot on answer.

And they get to show off the UI in the advertisements anyway.
Rating: 0 Positives / 0 Negatives

[ Read All Comments ]