Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign
Apple's latest "Get a Mac" ads seem to be taking direct aim at Microsoft's recent "Laptop Hunters" ads in which a customer is given money to pick out a laptop that suits their needs. Microsoft specifically criticizes Apple on price during these commercials.
Apple's latest ad, called "Elimination" (
direct .mov link), shows PC trying to provide buying advice to a potential customer, Megan, who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches," which sends the customer to the Mac.
Apple also released two other ads ("Customer Care" and "PC Choice Chat") with a similar theme.
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Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from Friday:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around.
Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
Apple today announced that its Festival Place store in Basingstoke, England will be permanently closing on Saturday, November 21.
Apple Festival Place
Apple had already announced that the store would be closing in November, but it had not provided the public with a specific date until now.
Apple's store inside the Festival Place shopping center opened in 2011, so it had a 15-year run....
