Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign
Apple's latest "Get a Mac" ads seem to be taking direct aim at Microsoft's recent "Laptop Hunters" ads in which a customer is given money to pick out a laptop that suits their needs. Microsoft specifically criticizes Apple on price during these commercials.
Apple's latest ad, called "Elimination" (
direct .mov link), shows PC trying to provide buying advice to a potential customer, Megan, who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches," which sends the customer to the Mac.
Apple also released two other ads ("Customer Care" and "PC Choice Chat") with a similar theme.
Popular Stories
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware.
According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out.
Works in Any CarPlay Vehicle
Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
Last month, Apple announced new Mac mini and Mac Studio models, and the computers are finally set to launch this coming Tuesday, September 22.
The new Mac mini is available with M6 and M5 Pro chip options, while the new Mac Studio can be configured with M5 Max or M5 Ultra chips.
To learn more, read our coverage:Apple Announces New Mac Mini With M6 and M5 Pro Chips and More
Apple Unveils ...
