Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign
Wednesday May 13, 2009 01:16 AM EST
Written by Arnold Kim
Apple's latest "Get a Mac" ads seem to be taking direct aim at Microsoft's recent "Laptop Hunters" ads in which a customer is given money to pick out a laptop that suits their needs. Microsoft specifically criticizes Apple on price during these commercials.
Apple's latest ad, called "Elimination" (direct .mov link), shows PC trying to provide buying advice to a potential customer, Megan, who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches," which sends the customer to the Mac.
Apple also released two other ads ("Customer Care" and "PC Choice Chat") with a similar theme.
Apple's latest ad, called "Elimination" (direct .mov link), shows PC trying to provide buying advice to a potential customer, Megan, who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches," which sends the customer to the Mac.
Apple also released two other ads ("Customer Care" and "PC Choice Chat") with a similar theme.
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