Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign
Apple's latest "Get a Mac" ads seem to be taking direct aim at Microsoft's recent "Laptop Hunters" ads in which a customer is given money to pick out a laptop that suits their needs. Microsoft specifically criticizes Apple on price during these commercials.
Apple's latest ad, called "Elimination" (direct .mov link), shows PC trying to provide buying advice to a potential customer, Megan, who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches," which sends the customer to the Mac.
Apple also released two other ads ("Customer Care" and "PC Choice Chat") with a similar theme.
Apple's latest ad, called "Elimination" (direct .mov link), shows PC trying to provide buying advice to a potential customer, Megan, who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches," which sends the customer to the Mac.
Apple also released two other ads ("Customer Care" and "PC Choice Chat") with a similar theme.
Top Rated Comments
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36 months ago
These ads are simple and effective, and don't smack of desperation like the PC ads.
36 months ago
Absolutely awesome comeback ads! Clean, simple, not confusing or misleading like MS's ads.
36 months ago
What a great come back!
So simple, yet basically blows Windows' entire campaign out of the water. And very funny.
Nice work
So simple, yet basically blows Windows' entire campaign out of the water. And very funny.
Nice work
36 months ago
Absolutely awesome comeback ads! Clean, simple, not confusing or misleading like MS's ads.
Agree.Gets right to the point in a classic way.
Like Elimination one the best. Dang near fell off my chair laughing. :)
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